The January white boxes are in the mail to booksellers participating in the national Book Sense marketing program. Importantly, in this month's white box is an array of Book Sense promotional materials for bookstores to freshen-up their co-branding. Included are a poster (rolled in a tube), a new removable vinyl two-sided decal for the front door or window, a decal for the cash register, a 76 counter card, and an order form for even more marketing materials.
The white boxes also include a nomination ballot for the 2003 Book Sense Book of the Year Awards. (Click here for related story.) In addition, as is the case each month, thanks to the cooperation of generous publishers there will be a range of galleys and marketing materials in the white box.
Booksellers interested in learning more about Book Sense can find it at http://www.bookweb.org/booksense/.