On Thursday, February 18, Winter Institute attendees are invited to join a session called “Customer Experience and Hand-selling/Upselling in a Hybrid World.” Booksellers will hear from booksellers and industry experts about the success they’ve seen in switching to a remote customer experience as well as the challenges.
This session will be moderated by Lane Jacobson of Paulina Springs Books in Sisters, Oregon. Panelists will include Sara Richmond, director of communication and client experience at Edelweiss; Phil Davies of ABA; Rosa Hernandez of Third Place Books in Lake Forest Park, Washington; Michael Barnard of Rakestraw Books in Danville, California; Cristina Rodriguez of Deep Vellum Books in Dallas, Texas; and Sarah Bagby of Watermark Books & Cafe in Wichita, Kansas.
Booksellers can expect a discussion of Edelweiss and IndieCommerce tools to take advantage of when digitally hand-selling; fun and vibrant ways to engage customers, including TikTok, box subscriptions, bookseller hotlines, horoscope matches, and more; managing high-volume web sales and curbside pickup; and fostering business-to-business partnerships during a pandemic.
Booksellers are invited to submit questions for select Wi16 sessions, including this session on hand-selling, ahead of time. Please submit your questions by Friday, January 29.
The 2021 Winter Institute will be held virtually from Thursday, February 18, through Saturday, February 20, and registration is open now. The full Wi16 schedule can be found here. Questions about the event can be sent to firstname.lastname@example.org.