World Book Night “Host Bookstore” Sign-Up Continues

Plans for the next celebration of World Book Night, on April 23, 2013, are well underway, and World Book Night U.S. Executive Director Carl Lennertz is encouraging stores to return their 2013 Host Store Marketing Agreement “before the holidays heat up.”

The agreement, which is due by December 1, 2012, affirms a store’s commitment to be both a book pick-up location and an active promoter of World Book Night in the community.

Watch for an announcement of World Book Night’s 2013 title selections and the opening of the giver application process in November.

And mark your calendars with these other key dates:

• Week of March 25, 2013: Bookstores will receive their book givers’ contact information.
   
• Week of April 8, 2013: WBN book boxes will arrive via UPS at stores chosen by givers as their pick-up points; stores will check and store boxes. Bookstores will e-mail or call givers to let them know their box has arrived AND invite them to a reception planned for the following week (see below) to pick up their box, get materials, and meet other givers.
   
• Week of April 15, 2013: Bookstore pick-up locations will hold a reception to welcome book givers and members of the local media. 
   
• Week of April 22, 2013:  Booksellers prepare for last-minute box pick up on Monday, April 22, and Tuesday, April 23. Stores will also continue to promote and encourage givers sharing their stories with you and online.  World Book Night is Tuesday, April 23.