Optimizing Business-to-Business Sales (Applied)

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Monday, February 14, 2022
4:50 PM to 5:50 PM ET

Find ways to be more strategic and proactive to increase your B2B reach. In this session, bookseller experts and Penguin Random House B2B Trade Sales Manager Deb Lewis will share important considerations and proactive strategies for B2B sales, such as cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices. Booksellers who also work for a publisher and/or publishers are not eligible to register for this session due to antitrust issues.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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