The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (Repeat)

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Friday, January 24, 2014 10:30 AM to 11:45 AM EST

Geno Church, Word of Mouth Pathfinder with branding and identity firm Brains on Fire, will lead an interactive workshop created to help booksellers spark and sustain word of mouth marketing. Learn how to make people fall passionately and madly in love with your store, and how loving your customers can result in not just building a thriving community, but also drivie meaningful conversations and, ultimately, the financial success of your business. (This session will cover the same material as the Wednesday "Passion Conversation" session.)
 

Geno Church, Brains on Fire (Greenville, SC)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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