Pre-Order Calendar

Printer-friendly versionPrinter-friendly version

Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. Titles appearing as featured ads in the Indie Next Lists will be noted with: *INL Ad: Month*.

Booksellers and publishers are welcome to send pre-order suggestions for this list to preorders@bookweb.org. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

 

* Updated 11/24/20 *

 

 

DECEMBER 2020

- On Sale Date 12/1/2020:

- On Sale Date 12/6/2020:

  • Loveoid by J.L. Morin (Harvard Square Editions, 9781941861547, Paperback, $11.95) Added Value: very limited signed cartons available exclusively to indies; to order signed carton, email orders@harvardsquareeditions.org by 10/6/2020. Physical promo items are also available via the same email address; pick one: 1 tote bag, 1 throw pillow, 3 table top easels, pack of 25 bookmarks, or pack of 25 postcards; additional items available for purchase. *INL Ad: Nov.*

- On Sale Date 12/8/2020:

  • D (A Tale of Two Worlds) by Michel Faber (Hanover Square Press, 9781335916747, Hardcover, $27). *INL Ad: Nov.*

- On Sale Date 12/29/2020:

  • The Mystery of Mrs. Christie by Marie Benedict (Sourcebooks Landmark, 9781492682721, Hardcover, $26.99). *INL Ad: Dec.*

 

JANUARY 2021

- On Sale Date 1/5/2021:

  • Lore by Alexandra Bracken (Disney-Hyperion, 9781484778203, Hardcover, $18.95) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368067652) and free merchandising kit (Kit ISBN: 9781368068864; includes 25 bookmarks, and 6 buttons); Kits limited to 1 per store; Orders due by 8/31/20; Kits will ship by 10/30/20. Signed cartons and kits are limited, available while supplies last; see your Disney Book Group or Hachette Book group sales rep for details. *KNL Ad: Fall*

- On Sale Date 1/12/2021:

- On Sale Date 1/26/2021:

  • *Added 11/24/2020* The Mask Falling by Samantha Shannon (Bloomsbury, 9781635570328, Hardcover, $28) Added Value: Signed copies available exclusively for indies in the US; no minimum purchase; signed copy ISBN: 9781635577723. Order directly through your Macmillan sales rep and/or email Laura.Keefe (at) Bloomsbury.com with other questions. To request the author link to your store directly from her social media and send followers to preorder the signed edition from you, fill out this form: https://forms.gle/ATPFC1YPEKcCr5wq7.

 

FEBRUARY 2021

- On Sale Date 2/2/2021:

  • Milk Blood Heat by Dantiel W. Moniz (Grove Press, 9780802158154, Hardcover, $25). *INL Ad: Dec.*
  • Milk Fed by Melissa Broder (Scribner, 9781982142490, Hardcover, $26) Added Value: Indie Exclusive! Participating stores can sign up to receive up to 50 Gourmand Starter Packs as a giveaway for pre-order customers (starter packs not to exceed the number of books ordered); each starter pack includes a printed copy of our Twizzler on the Roof Milk Fed Recipe Book, a snack pack of Twizzlers, a mini box of cereal and packets of Splenda; the author will do a huge push across her social accounts (Twitter – 990K followers), linking to the pages of participating indie bookstores, and Scribner will provide participating stores with assets to share on social as well as a flyer to display in store. To participate, stores must fill out this following form no later than Oct 23, 2020: https://tinyurl.com/y3jh9cby.

- On Sale Date 2/9/2021:

  • The Vineyard at Painted Moon by Susan Mallery (HQN Books, 9781335912794, Hardcover, $27.99) Added Value: 6-copy signed carton (Carton ISBN: 9781335474421); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • We Run the Tides by Vendela Vida (Ecco, 9780062936233, Hardcover, $26.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063066946); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 2/16/2021:

  • The Rebellious Life of Mrs. Rosa Parks (Young Readers Edition) by Jeanne Theoharis, Brandy Colbert (Adapted by) (Beacon Press, 9780807067574, Paperback, $18.95). *KNL Ad: Fall*

 

MARCH 2021

- On Sale Date 3/2/2021:

  • The Committed by Viet Thanh Nguyen (Grove Press, 9780802157065, Hardcover, $27).
  • The Lost Apothecary by Sarah Penner (Park Row, 9780778311010, Hardcover, $27.99) Added Value: 6-copy signed carton (Carton ISBN: 9780778311393); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 3/9/2021:

  • Kingdom of Bones by James Rollins (William Morrow, 9780062892980, Hardcover, $28.99) Added Value: 6-copy signed carton with POS materials (Carton ISBN: 9780063071278); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 3/23/2021:

  • The Consequences of Fear by Jacqueline Winspear (Harper, 9780062868022, Hardcover, $27.99) Added Value: Indie exclusive 6-copy signed carton (Carton ISBN: 9780063085992); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Goodbye, Again by Jonny Sun (Harper Perennial, 9780062880857, Hardcover, $19.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063078826); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

APRIL 2021

- On Sale Date 4/6/2021:

  • Mother May I by Joshilyn Jackson (William Morrow, 9780062855343, Hardcover, $28.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063083493); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 4/13/2021:

  • The Souvenir Museum by Elizabeth Mccracken (Ecco, 9780062971289, Hardcover, $26.99).

 

MAY 2021

- On Sale Date 5/4/2021:

  • The Bruce Swap by Ryan T. Higgins (Disney-Hyperion, 9781368028561, Hardcover, $17.99) Added Value: Indie Exclusive 6-copy Signed Carton (Carton ISBN: 9781368073349) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits are limited to 1 per store and include 6 kites. Orders due by February 15, 2021; kits will ship April 16, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.

 

AUGUST 2021

- On Sale Date 8/31/2021:

  • Meant to Be: If the Shoe Fits by Julie Murphy (Disney-Hyperion, 9781368050388, Hardcover, $26.99) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368073523) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits limited to 1 per store and include 6 shoe keychains and 25 sticker sheets. Orders due by May 10, 2021; kits will ship July 16, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.

 

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACTS: Dan Cullen (dan@bookweb.org) and Allison Hill (allisonhill@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement