Pre-Order Calendar

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Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. Titles appearing as featured ads in the Indie Next Lists will be noted with: *INL Ad: Month*.

Booksellers and publishers are welcome to send pre-order suggestions for this list to preorders@bookweb.org. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

 

* Updated 4/1/21 *

 

 

APRIL 2021

- On Sale Date 4/6/2021:

  • Good Company by Cynthia D'Aprix Sweeney (Ecco, 9780062876003, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063093126, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Mother May I by Joshilyn Jackson (William Morrow, 9780062855343, Hardcover, $28.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063083493); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Unstoppable: Siggi B. Wilzig's Astonishing Journey from Auschwitz Survivor and Penniless Immigrant to Wall Street Legend by Joshua Greene (Insight Editions, 9781647222154, Hardcover, $29.99). *INL Ad: March*

- On Sale Date 4/13/2021:

  • The Rock from the Sky by Jon Klassen (Candlewick, 9781536215625, Hardcover, $18.99) Added Value: INDIE EXCLUSIVE 5-pack of prints of original Jon Klassen artwork, hand-signed by Jon Klassen and suitable for framing. (5-pack of signed prints ISBN: 9781536223668). Limited quantities are available while supplies last, publisher will do their best to fulfill demand; store promo should include "limited supply" notice to customers. This item is to be used an incentive for customers who preorder THE ROCK FROM THE SKY from your store. Please limit the number of prints you order to the number of books you project to presell. Reach out to your Candlewick sales rep for more details. Complete details also in Edelweiss: https://www.edelweiss.plus/#keywordSearch&q=9781536223668&page=1
  • The Souvenir Museum by Elizabeth Mccracken (Ecco, 9780062971289, Hardcover, $26.99).

- On Sale Date 4/27/2021:

  • Authentic: A Memoir by the Founder of Vans by Paul Van Doren (Nextone Inc/Vertel Publishing, 9781641120241, Hardcover, $29.99) Added Value: +5% discount on min QTY 3 w/promo code:VANS50. INDIE EXCLUSIVE: Swag box for customer pre-order giveaway with book purchase; each set includes a Vans wallet, socks, drawstring backpack, and custom stickers packed and shipped in a Vans shoe box (box has room for the book and comes w/box to ship Vans box inside); While Supplies Last. Vans brand accounts, celebrity partners, and athlete influencers will do a huge push across their social accounts begining March 16 and will shout out select participating indie bookstores. Orders must be submitted w/ promo code VANS50 and received by your IPG rep or reach out to salesleads@ipgbook.com by April 2, 2021 to qualify for Vans value adds. Swag boxes will be shipped directly to stores to arrive the same time as books. Click title for assets to share on social media.

MAY 2021

- On Sale Date 5/4/2021:

  • Ariadne by Jennifer Saint (Flatiron Books, 9781250773586, Hardcover, $26.99). *INL Ad: April*
  • The Bruce Swap by Ryan T. Higgins (Disney-Hyperion, 9781368028561, Hardcover, $17.99) Added Value: Indie Exclusive 6-copy Signed Carton (Carton ISBN: 9781368073349) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits are limited to 1 per store and include 6 kites. Orders due by February 15, 2021; kits will ship April 16, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.
  • Last Gate of the Emperor by Kwame Mbalia and Prince Joel Makonnen (Scholastic Press, 9781338665857, Hardcover, $17.99) 9-COPY SOLID FLOOR DISPLAY (ISBN: 9781338775488, $161.91) Added Value: INDIE EXCLUSIVE - All stores who place their orders for Last Gate of the Emperor by March 24th will receive laptop stickers to gift to their customers who pre-order the book. Stickers will be in packs of 10. Orders 10 and under will get one pack, orders between 11 and 20 will get two packs, etc. Stickers will deliver to stores by April 20th. (Pending shipping issues out of publisher's control.) BONUS: Stores that order the 9-copy display, will also receive a custom pack of signed bookplates.
  • The Woman With the Blue Star by Pam Jenoff (Park Row, 9780778389385, Paperback, $17.99) Added Value: 6-copy signed carton (carton ISBN: 9780778311782, $107.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 5/11/2021:

  • Mary Jane by Jessica Anya Blau (Custom House, 9780063052291, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063114890, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 5/18/2021:

  • Mister Impossible (Dreamer Trilogy, Book 2) by Maggie Stiefvater (Scholastic Press, 9781338188363, Hardcover, $19.99) 9-COPY SOLID FLOOR DISPLAY (ISBN: 9781338775471, $179.91) Added Value: INDIE EXCLUSIVE All stores who place their orders for Mister Impossible by April 7th will receive original art by Maggie to gift to their customers who pre-order the book. All participating stores will be featured on Maggie’s website. Prints will be in packs of 10. Orders 10 and under will get one pack, orders between 11 and 20 will get two packs, etc. Prints will deliver to stores by May 4th. (Pending shipping issues out of publisher's control.)

 

JUNE 2021

- On Sale Date 6/1/2021:

  • Kennedy's Avenger by Dan Abrams and David Fisher (Hanover Square Press, 9781335914033, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9781335455208, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Our Woman in Moscow by Beatriz Williams (William Morrow, 9780063020788, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063096820, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 6/8/2021:

  • The Hidden Palace by Helene Wecker (Harper, 9780062468710, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063118713, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 6/15/2021:

  • Never Say Never by Justine Manzano (Sword & Silk, 9781736430019, Paperback, $12.99) Added Value: A variety of added value options are available by request after stores have placed their order, including signed copies, paper swag, enamel pins, and/or trial sizes of a custom sprinkle mix for preorder customer giveaway; available while supplies last. See more details and request added value options by June 1, 2021 by filling out this form: https://forms.gle/KyFAT5MQhWVLD3UNA.
  • Pops: My Dad, Our Journey, and What I'm Still Learning About Being a Dad by Craig Melvin (William Morrow, 9780063071995, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063143739, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 6/22/2021:

  • Dream Girl by Laura Lippman (William Morrow, 9780062390073, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063114883, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

JULY 2021

- On Sale Date 7/5/2021:

  • The Bone Code by Kathy Reichs (Scribner, 9781982139964, Hardcover, $27) Added Value: INDIE EXCLUSIVE - receive up to 50 signed bookplates and custom The Bone Code bone pens to be used as an incentive for customers who preorder The Bone Code from your store. Limited quantities are available while supplies last, publisher will do best to fulfill demand, number of items not to exceed number of books ordered. Store promo should include "limited supply" notice to customers. Click on the title to see details on participating as well as digital marketing assets. Complete the following form by March 10, 2021; books must be ordered by June 30https://docs.google.com/forms/d/e/1FAIpQLSeEyn3vQ_kjpp9oRe4QLf1QF8i7nOW_QoBKswwDTvkdP3kVeQ/viewform.

- On Sale Date 7/13/2021:

  • Untitled Silva Novel by Daniel Silva (Harper, 9780062834867, Hardcover, $28.99) Added Value: 10-copy signed carton (carton ISBN: 9780063095458, $289.90); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 7/22/2021:

  • False Witness by Karin Slaughter (William Morrow, 9780062858092, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063094789, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

AUGUST 2021

- On Sale Date 8/3/2021:

  • A Feeling Like Home by Haleigh Wenger (Sword & Silk, 9781736430033, Paperback, $12.99) Added Value: A variety of added value options are available by request after stores have placed their order, including signed copies, paper swag, and enamel pins for preorder customer giveaway; available while supplies last. See more details and request added value options by July 19, 2021 by filling out this form: https://forms.gle/KyFAT5MQhWVLD3UNA.

- On Sale Date 8/10/2021:

  • Vortex by Catherine Coulter (William Morrow, 9780063004085, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063094772, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 8/31/2021:

  • Meant to Be: If the Shoe Fits by Julie Murphy (Disney-Hyperion, 9781368050388, Hardcover, $26.99) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368073523) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits limited to 1 per store and include 6 shoe keychains. Orders due by May 10, 2021; kits will ship July 16, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.
  • My Heart Is a Chainsaw by Stephen Graham Jones (Saga Press, 9781982137632, Hardcover, $26.99) Added Value: INDIE EXCLUSIVE - "Welcome to Proofrock" kits as preorder incentives (up to 50 kits per store; quantity of kits not to exceed number of books ordered by the store); kits include a custom signed bookplate and a “Welcome to Proofrock” pack, which includes a cover-inspired enamel pin, a keychain to Cabin 6 at Camp Blood, a set of destination postcards, and a VHS tape slipcase. Saga Press and Gallery Books will support participating stores on its social platforms, linking to the pages of participating indie bookstores. Saga will also provide assets to share on social media and a flyer to display in store. To participate, stores must fill out the following form by April 30, 2021, and all book orders must be placed by July 19, 2021. LINK to form: https://forms.gle/MKUVqc8ignacaoP89.

 

SEPTEMBER 2021

- On Sale Date 9/7/2021:

  • Norman Didn't Do It!: (Yes, He Did) by Ryan T. Higgins (Disney-Hyperion, 9781368026239, Hardcover, $17.99) Added Value: INDIE EXCLUSIVE - a limited number of 6-copy signed cartons are available while supplies last (Carton ISBN: 9781368077583, $89.95); orders due by June 11, 2021, cartons will ship August 13, 2021. Limited to 1 carton per store; see your Disney or Hachette sales rep for more information.

 

OCTOBER 2021

- On Sale Date 10/5/2021:

  • *Added 4/1/2021* Guess What!? (An Unlimited Squirrels Book) by Mo Willems (Hyperion Books for Children, 9781368070935, Hardcover, $12.99) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368077620) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits limited to 1 per store and include 3 kid-sized beach towels for customer giveaway. Orders due by June 11, 2021; kits will ship August 13, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

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