Pre-Order Calendar

Printer-friendly versionPrinter-friendly version

Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. Titles appearing as featured ads in the Indie Next Lists will be noted with: *INL Ad: Month*.

Booksellers and publishers are welcome to send pre-order suggestions for this list to preorders@bookweb.org. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

 

* Updated 8/5/20 *

 

 

AUGUST 2020

- On Sale Date 8/4/2020:

  • Migrations by Charlotte McConaghy (Flatiron Books, 9781250204028, Hardcover, $26.99). *INL Ad: July* 

- On Sale Date 8/11/2020:

  • This Little Light by Lori Lansens (The Overlook Press, 9781419747212, Hardcover, $25). *INL Ad: July* 

- On Sale Date 8/25/2020:

  • The Exiles by Christina Baker Kline (William Morrow, 9780062356345, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063037779) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

SEPTEMBER 2020

- On Sale Date 9/1/2020:

  • Alone Together : Love, Grief, and Comfort During the Time of COVID-19 by Jennifer Haupt (Ed.) (Central Avenue Publishing, 9781771682282, Paperback, $16.99) All contributing authors, the publisher, and the distributor (IPG) are donating their share of the profits to the Book Industry Charitable Foundation (Binc); contributing authors include: Faith Adiele, Kwame Alexander, Jenna Blum, Andre Dubus III, Jamie Ford, Nikki Giovanni, Pam Houston, Jean Kwok, Major Jackson, Devi S. Laskar, Caroline Leavitt, Ada Limón, Dani Shapiro, David Sheff, Garth Stein, Luis Alberto Urrea, Steve Yarbrough, and Lidia Yuknavitch.
  • Blood & Honey by Shelby Mahurin (HarperTeen, 9780062878052, Hardcover, $18.99) Added Value: 6-copy signed cartons available (carton ISBN: 9780063039698, $113.94); While Supplies Last; to receive by the on sale date, place order by 7/31.
  • The Illustrated Crystallary by Maia Toll (Storey, 9781635862225, Hardcover, $19.95) Added Value: Accounts that join the campaign will receive a set of 10 crystal grids to give away to pre-ordering customers, as well as a counter sign to promote the pre-order offer in-store, and a suite of web graphics to announce the pre-order offer to customers via websites, newsletters, and social media. Sign up here by August 1: https://www.storey.com/illustrated-crystallary-preorder-campaign/  *INL Ad: May*
  • Punching the Air by Ibi Zoboi, Yusef Salaam (Balzer + Bray, 9780062996480, Hardcover, $19.99) Added Value: 8-copy signed cartons available (carton ISBN: 9780063039704, $159.92); While Supplies Last; to receive by the on sale date, place order by 7/31.

- On Sale Date 9/8/2020:

  • Just Us by Claudia Rankine (Graywolf Press, 9781644450215, Hardcover, $30). *INL Ad: Aug.*
  • Monogamy by Sue Miller (Harper, 9780062969651, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063042186) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 9/15/2020:

  • Everything Beautiful in Its Time by Jenna Bush Hager (William Morrow, 9780062960627, Hardcover, $26.99) Added Value: 6-copy signed carton (carton ISBN: 9780063037663); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers. Puiblisher is also offering up to 10 tote bags per store for stores to use as a pre-order incentive Sign up here (https://a.pgtb.me/mjsvv4) to select the number of tote bags starting with 5 and going up to 10. To order more than 10 tote bags, please use the contact information on the form (no guarantees on shipping more than 10). Accounts must sign up to receive the tote bags by Saturday, August 15th.
  • Grown by Tiffany D. Jackson (Katherine Tegen Books, 9780062840356, Hardcover, $17.99) Added Value: 6-copy signed cartons available (carton ISBN: 9780063039667, $107.94); While Supplies Last; to receive by the on sale date, place order by 8/14.
  • Piranesi by Susanna Clarke (Bloomsbury, 9781635575637, Hardcover, $27) Added Value: Indie Exclusive 10-copy signed carton (Carton ISBN: 9781635576719); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand. Store promo should include “limited supply” notice to customers.
  • Please Calm Down by P.J. O'Rourke (Atlantic Monthly Press, 9780802157737, Hardcover, $26).

- On Sale Date 9/22/2020:

  • Sun Flower Lion by Kevin Henkes (Greenwillow Books, 9780062866103, Hardcover, $18.99) Added Value: 8-copy signed cartons available (carton ISBN: 9780063039711, $151.92); While Supplies Last; to receive by the on sale date, place order by 8/21.

- On Sale Date 9/29/2020:

  • Super Good Baking for Kids by Duff Goldman (HarperCollins, 9780062349811, Hardcover, $21.99) Added Value: 6-copy signed cartons available (carton ISBN: 9780063046030, $131.94); While Supplies Last; to receive by the on sale date, place order by 8/28.

 

OCTOBER 2020

- On Sale Date 10/6/2020:

  • The Cold Millions by Jess Walter (Harper, 9780062868084, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063043756) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Earthlings by Sayaka Murata (Grove Press, 9780802157003, Hardcover, $25).
  • *Added 8/5/2020* Oh, the Things We're For! by Innosanto Nagara (Triangle Square, 9781644210147, Hardcover, $17.95).
  • Snow by John Banville (Hanover Square Press, 9781335230003, Hardcover, $27). *INL Ad: Sept.*
  • The Tower of Nero (Trials of Apollo, The Book Five) by Rick Riordan (Disney-Hyperion, 9781484746455, Hardcover, $19.99) *KNL Ad: Summer*

- On Sale Date 10/13/2020:

  • *Added 7/21/20* Braiding Sweetgrass (Special Edition) by Robin Wall Kimmerer (Milkweed Editions, 9781571311771, Hardcover, $35) Added Value: INDIE EXCLUSIVE - $25 display coop deal when an account orders a 12-copy carton of the special edition; $25 is max coop that can be earned; special edition features a new introduction by the author, a stamped linen cloth jacket, and five color illustrations.
  • Good Night Stories for Rebel Girls: 100 Immigrant Women Who Changed the World by Elena Favilli (Timbuktu Labs, 9781733329293, Hardcover, $35) Added Value: Indie Exclusive downloadable digital booklet to offer pre-order customers; URL for download iwww.rebelgirls.com/activitykit and will go live in June. *KNL Ad: Summer*

- On Sale Date 10/20/2020:

  • Make Me Rain by Nikki Giovanni (William Morrow, 9780062995285, Hardcover, $19.99) Added Value: 6-copy signed carton (carton ISBN: 9780063041226) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

NOVEMBER 2020

- On Sale Date 11/3/2020:

  • The Couch Potato by Jory John, Pete Oswald (Illus.) (HarperCollins, 9780062954534, Hardcover, $18.99) Added Value: 8-copy signed cartons available (carton ISBN: 9780063043749, $151.92); While Supplies Last; to receive by the on sale date, place order by 10/4.

- On Sale Date 11/10/2020:

  • The Arrest by Jonathan Lethem (Ecco, 9780062938787, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063042230) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Fortune and Glory by Janet Evanovich (Atria, 9781982154837, Hardcover, $28). *INL Ad: Sept.*

 

DECEMBER 2020

- On Sale Date 12/6/2020:

  • *Added 8/5/2020* Loveoid by J.L. Morin (Harvard Square Editions, 9781941861547, Paperback, $11.95) Added Value: very limited signed cartons available exclusively to indies; to order signed carton, email orders@harvardsquareeditions.org by 10/6/2020. Physical promo items are also available via the same email address; pick one: 1 tote bag, 1 throw pillow, 3 table top easels, pack of 25 bookmarks, or pack of 25 postcards; additional items available for purchase.

- On Sale Date 12/8/2020:

  • D (A Tale of Two Worlds) by Michel Faber (Hanover Square Press, 9781335916747, Hardcover, $27). *INL Ad: Nov.*

 

JANUARY 2021

- On Sale Date 1/5/2021:

  • *Updated 7/27/20* Lore by Alexandra Bracken (Disney-Hyperion, 9781484778203, Hardcover, $18.95) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368067652) and free merchandising kit (Kit ISBN: 9781368068864; includes 25 bookmarks, and 6 buttons); Kits limited to 1 per store; Orders due by 8/31/20; Kits will ship by 10/30/20. Signed cartons and kits are limited, available while supplies last; see your Disney Book Group or Hachette Book group sales rep for details. *KNL Ad: Fall*

- On Sale Date 1/12/2020:

  • *Added 7/31/2020* A Vow So Bold and Deadly by Brigid Kemmerer (Bloomsbury YA, 9781547602582, Hardcover, $18.99). *KNL Ad: Fall*

 

FEBRUARY 2021

- On Sale Date 2/16/2020:

  • *Added 7/31/2020* The Rebellious Life of Mrs. Rosa Parks (Young Readers Edition) by Jeanne Theoharis, Brandy Colbert (Adapted by) (Beacon Press, 9780807067574, Paperback, $18.95). *KNL Ad: Fall*

 

MARCH 2021

- On Sale Date 3/2/2021:

  • The Committed by Viet Thanh Nguyen (Grove Press, 9780802157065, Hardcover, $27).

 

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement