Pre-Order Calendar

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Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. Titles appearing as featured ads in the Indie Next Lists will be noted with: *INL Ad: Month*.

Booksellers and publishers are welcome to send pre-order suggestions for this list to preorders@bookweb.org. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

 

* Updated 1/15/21 *

 

 

 

JANUARY 2021

- On Sale Date 1/26/2021:

 

FEBRUARY 2021

- On Sale Date 2/2/2021:

  • *Assets Added 1/15/2021* Fat Chance, Charlie Vega by Crystal Maldonado (Holiday House, 9780823447176, Hardcover, $18.99) Added Value: Accounts that order 3+ copies of Fat Chance, Charlie Vega will receive an exclusive Fat Chance, Charlie Vega candle that smells like books (in collaboration with the Latina-owned candle company Casa de Yen Candles), while supplies last! Publisher will email the store a sheet with ideas on how to use the candle for a pre-order campaign.
  • *Added 1/6/2021* Ground Zero by Alan Gratz (Scholastic Press, 9781338245752, Hardcover, $17.99) Added Value: 9-copy solid prepack (Carton ISBN: 9781338742510, $161.91) that includes an indie exclusive shelftalker. The shelftalker is double sided -- one side with marketing copy and one side with a box for the bookseller to write in a blurb.
  • Milk Blood Heat by Dantiel W. Moniz (Grove Press, 9780802158154, Hardcover, $25). *INL Ad: Dec.*
  • *Assets Updated 1/6/2021* Milk Fed by Melissa Broder (Scribner, 9781982142490, Hardcover, $26) Added Value: Indie Exclusive! Participating stores can sign up to receive up to 50 Gourmand Starter Packs as a giveaway for pre-order customers (starter packs not to exceed the number of books ordered); each starter pack includes a printed copy of our Twizzler on the Roof Milk Fed Recipe Book, a snack pack of Twizzlers, a mini box of cereal and packets of Splenda; the author will do a huge push across her social accounts (Twitter – 990K followers), linking to the pages of participating indie bookstores, and Scribner will provide participating stores with assets to share on social as well as a flyer to display in store. To participate, stores must fill out this following form no later than Oct 23, 2020: https://tinyurl.com/y3jh9cby.

- On Sale Date 2/9/2021:

  • The Vineyard at Painted Moon by Susan Mallery (HQN Books, 9781335912794, Hardcover, $27.99) Added Value: 6-copy signed carton (Carton ISBN: 9781335474421); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • We Run the Tides by Vendela Vida (Ecco, 9780062936233, Hardcover, $26.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063066946); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 2/16/2021:

  • The Rebellious Life of Mrs. Rosa Parks (Young Readers Edition) by Jeanne Theoharis, Brandy Colbert (Adapted by) (Beacon Press, 9780807067574, Paperback, $18.95). *KNL Ad: Fall*

 

MARCH 2021

- On Sale Date 3/2/2021:

  • The Committed by Viet Thanh Nguyen (Grove Press, 9780802157065, Hardcover, $27).
  • *Added 1/6/2021* The Dangerous Gift (Wings of Fire #14) by T. Sutherland (Scholastic Press, 9781338214543, Hardcover, $16.99) Added Value: INDIE EXCLUSIVE 12-copy Signed Carton with floor display (Signed Carton/Floor Display ISBN: 9781338686562, $203.88). Orders due by 1/26/2021. Signed cartons and kits are limited and available while supplies last. Reach out to your Scholastic sales rep for more details.
  • The Lost Apothecary by Sarah Penner (Park Row, 9780778311010, Hardcover, $27.99) Added Value: 6-copy signed carton (Carton ISBN: 9780778311393); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 3/9/2021:

  • Kingdom of Bones by James Rollins (William Morrow, 9780062892980, Hardcover, $28.99) Added Value: 6-copy signed carton with POS materials (Carton ISBN: 9780063071278); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 3/23/2021:

  • The Consequences of Fear by Jacqueline Winspear (Harper, 9780062868022, Hardcover, $27.99) Added Value: Indie exclusive 6-copy signed carton (Carton ISBN: 9780063085992); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • *Updated 1/14/2021* Dog Man: Mothering Heights (Dog Man #10) by Dav Pilkey (Graphix, 9781338680454, Hardcover, $12.99) Also available: 24-COPY Solid Floor Display that includes tear-off poster (24-Copy Display ISBN: 9781338742534, $311.76). Added Value: INDIE EXCLUSIVE Stores will receive Dog Man #10 vinyl stickers as a giveaway for pre-order customers (packs received will match the number of books ordered). Orders due by 2/16/2021. Vinyl stickers will ship by early March 2021. Reach out to your Scholastic sales rep for more details. Strict on-sale March 23, 2021.
  • Goodbye, Again by Jonny Sun (Harper Perennial, 9780062880857, Hardcover, $19.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063078826); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

APRIL 2021

- On Sale Date 4/6/2021:

  • Mother May I by Joshilyn Jackson (William Morrow, 9780062855343, Hardcover, $28.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063083493); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 4/13/2021:

  • The Souvenir Museum by Elizabeth Mccracken (Ecco, 9780062971289, Hardcover, $26.99).

 

MAY 2021

- On Sale Date 5/4/2021:

  • The Bruce Swap by Ryan T. Higgins (Disney-Hyperion, 9781368028561, Hardcover, $17.99) Added Value: Indie Exclusive 6-copy Signed Carton (Carton ISBN: 9781368073349) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits are limited to 1 per store and include 6 kites. Orders due by February 15, 2021; kits will ship April 16, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.

 

JUNE 2021

- On Sale Date 6/8/2021:

 

AUGUST 2021

- On Sale Date 8/31/2021:

  • *Assets Updated 1/4/2021* Meant to Be: If the Shoe Fits by Julie Murphy (Disney-Hyperion, 9781368050388, Hardcover, $26.99) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368073523) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits limited to 1 per store and include 6 shoe keychains. Orders due by May 10, 2021; kits will ship July 16, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.

 

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

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