Pre-Order Calendar

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Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. Titles appearing as featured ads in the Indie Next Lists will be noted with: *INL Ad: Month*.

Booksellers and publishers are welcome to send pre-order suggestions for this list to preorders@bookweb.org. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

 

* Updated 5/27/21 *

 

 

 

 

JUNE 2021

- On Sale Date 6/1/2021:

  • Kennedy's Avenger by Dan Abrams and David Fisher (Hanover Square Press, 9781335914033, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9781335455208, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Our Woman in Moscow by Beatriz Williams (William Morrow, 9780063020788, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063096820, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 6/8/2021:

  • The Hidden Palace by Helene Wecker (Harper, 9780062468710, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063118713, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 6/15/2021:

  • Never Say Never by Justine Manzano (Sword & Silk, 9781736430019, Paperback, $12.99) Added Value: A variety of added value options are available by request after stores have placed their order, including signed copies, paper swag, enamel pins, and/or trial sizes of a custom sprinkle mix for preorder customer giveaway; available while supplies last. See more details and request added value options by June 1, 2021 by filling out this form: https://forms.gle/KyFAT5MQhWVLD3UNA.
  • Pops: My Dad, Our Journey, and What I'm Still Learning About Being a Dad by Craig Melvin (William Morrow, 9780063071995, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063143739, $167.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 6/22/2021:

  • Dream Girl by Laura Lippman (William Morrow, 9780062390073, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063114883, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

JULY 2021

- On Sale Date 7/5/2021:

  • The Bone Code by Kathy Reichs (Scribner, 9781982139964, Hardcover, $27) Added Value: INDIE EXCLUSIVE - receive up to 50 signed bookplates and custom The Bone Code bone pens to be used as an incentive for customers who preorder The Bone Code from your store. Limited quantities are available while supplies last, publisher will do best to fulfill demand, number of items not to exceed number of books ordered. Store promo should include "limited supply" notice to customers. Click on the title to see details on participating as well as digital marketing assets. Complete the following form by March 10, 2021; books must be ordered by June 30https://docs.google.com/forms/d/e/1FAIpQLSeEyn3vQ_kjpp9oRe4QLf1QF8i7nOW_QoBKswwDTvkdP3kVeQ/viewform.

- On Sale Date 7/13/2021:

  • The Cellist Novel by Daniel Silva (Harper, 9780062834867, Hardcover, $28.99) Added Value: 10-copy signed carton (carton ISBN: 9780063095458, $289.90); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 7/22/2021:

  • False Witness by Karin Slaughter (William Morrow, 9780062858092, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063094789, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

AUGUST 2021

- On Sale Date 8/3/2021:

  • A Feeling Like Home by Haleigh Wenger (Sword & Silk, 9781736430033, Paperback, $12.99) Added Value: A variety of added value options are available by request after stores have placed their order, including signed copies, paper swag, and enamel pins for preorder customer giveaway; available while supplies last. See more details and request added value options by July 19, 2021 by filling out this form: https://forms.gle/KyFAT5MQhWVLD3UNA.

- On Sale Date 8/10/2021:

  • Vortex by Catherine Coulter (William Morrow, 9780063004085, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063094772, $173.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 8/31/2021:

  • Meant to Be: If the Shoe Fits by Julie Murphy (Disney-Hyperion, 9781368050388, Hardcover, $26.99) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368073523) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits limited to 1 per store and include 6 shoe keychains. Orders due by May 10, 2021; kits will ship July 16, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.
  • My Heart Is a Chainsaw by Stephen Graham Jones (Saga Press, 9781982137632, Hardcover, $26.99) Added Value: INDIE EXCLUSIVE - "Welcome to Proofrock" kits as preorder incentives (up to 50 kits per store; quantity of kits not to exceed number of books ordered by the store); kits include a custom signed bookplate and a “Welcome to Proofrock” pack, which includes a cover-inspired enamel pin, a keychain to Cabin 6 at Camp Blood, a set of destination postcards, and a VHS tape slipcase. Saga Press and Gallery Books will support participating stores on its social platforms, linking to the pages of participating indie bookstores. Saga will also provide assets to share on social media and a flyer to display in store. To participate, stores must fill out the following form by April 30, 2021, and all book orders must be placed by July 19, 2021. LINK to form: https://forms.gle/MKUVqc8ignacaoP89.

 

SEPTEMBER 2021

- On Sale Date 9/7/2021:

  • Hooky by Míriam Bonastre Tur (Etch/HMH Books for Young Readers, 9780358468301/9780358468295, Hardcover/Paperback, $24.99/$12.99) Added Value: Preorder customers can submit proof of purchase to HMH BYR to receive a pre-order pack that includes an enamel pin designed by the author/illustrator, signed book plate, and exclusive digital content from the author; preorders must be placed by 9/6/2021 and packs will ship directly to customers in September to arrive by 10/31/2021. Preorder customers can enter at: hmhbooks.com/hookypreorder.
  • Norman Didn't Do It!: (Yes, He Did) by Ryan T. Higgins (Disney-Hyperion, 9781368026239, Hardcover, $17.99) Added Value: INDIE EXCLUSIVE - a limited number of 6-copy signed cartons are available while supplies last (Carton ISBN: 9781368077583, $89.95); orders due by June 11, 2021, cartons will ship August 13, 2021. Limited to 1 carton per store; see your Disney or Hachette sales rep for more information.

- On Sale Date 9/28/2021:

  • *Updated 5/18/2021* The Beatryce Prophecy by Kate DiCamillo, illustrated by Sophie Blackall (Candlewick Press, 9781536213614, Hardcover, $19.99) Added Value: INDIE EXCLUSIVE prepack of 8 books with signed bookplates autographed by BOTH Kate DiCamillo and Sophie Blackall (8-copy prepack, ISBN: 9781536225471; prepack retail $159.92; books with signed bookplates are non-returnable) Orders due by August 15, 2021. Limited quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers. Books with bookplates to be used as an incentive for customers who preorder The Beatryce Prophecy from your store. Please limit the number of books you order to the number of books you project to presell. Reach out to your Candlewick sales rep for more details. *New* - Indie Exclusive Bookseller Preview Video with Kate and Sophie.
  • *Added 5/4/2021* Good Night Stories for Rebel Girls: 100 Real-Life Tales of Black Girl Magic by Lilly Workneh (Ed.) (Rebel Girls, 9781953424044, Hardcover, $35) Added Value: Indies exclusive enamel pins to be used as a giveaway for customers who preorder from your store. Limited quantities are available while supplies last. The number of pins requested should not exceed the number of books ordered. Store promo should include limited supply notice to customers. Rebel Girls is also offering a limited quantity of merchandising kits to stores featuring assorted items for in-store and window displays, customer giveaways, and signed books for launch. Kits are limited to 1 per store. Both enamel pins and merchandising kits will be shipped to stores at the same time as books. Request both items via our landing page: https://mailchi.mp/rebelgirls/blackgirlmagic.

 

OCTOBER 2021

- On Sale Date 10/5/2021:

  • Daughter of the Deep by Rick Riordan (Disney-Hyperion, 9781368077927, Hardcover, $19.99) Added Value: Lenticular Bookmarks for giveaway to customers who preorder between May 14 and July 7, 2021; bookmarks come in packs of 9, limited to 3 packs per store; while supplies last. See your Disney Book Group or Hachette Book Group sales rep for further details.
  • Guess What!? (An Unlimited Squirrels Book) by Mo Willems (Hyperion Books for Children, 9781368070935, Hardcover, $12.99) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368077620) and a free merchandising kit for giveaways. Signed cartons and kits available while supplies last; kits limited to 1 per store and include 3 kid-sized beach towels for customer giveaway. Orders due by June 11, 2021; kits will ship August 13, 2021. See your Disney Publishing Worldwide or Hachette Book Group sales rep for more information.
  • *Added 5/11/2021* The Mirror Shattered Midnight by Dhonielle Clayton (Disney-Hyperion, 9781368046428, Hardcover, $18.99) Added Value: 5-Copy Signed Prepack (Carton ISBN: 9781368077446); Indie Exclusive Special Offer–Buy 4 get 1 Free; signed cartons are available while supplies last. Orders due by July 9, 2021; will ship September 13, 2021. See your Disney Publishing Worldwide or Hachette Book Group Sales rep for more information.

- On Sale Date 10/12/2021:

  • *Added 5/18/2021* The Beatles: Get Back by The Beatles (Callaway Arts & Entertainment, 9780935112962, Hardcover, $60) Added Value: INDIE EXCLUSIVE - Order a minimum of one 7-copy carton and be eligible to request one In-store Display/Event Kit while supplies last. Kit includes two XL The Beatles: Get Back T-shirts for staff to wear (or give away to customers), ten 35” x 40” posters featuring the book’s cover, and two 48” x 60” larger posters for display in store, and more. Callaway is distributed by Ingram Publisher Services. This book is the companion to Peter Jackson’s documentary feature film of the same name releasing Fall 2021 from Disney. See more details and fill out the request form here: https://docs.google.com/forms/d/e/1FAIpQLSfnMZUEk4JNzh561UwQO5ctB89q5V3RjDBglGQ1wRUxHBW0Mw/viewform.

 

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

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