Pre-Order Calendar

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Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. Titles appearing as featured ads in the Indie Next Lists will be noted with: *INL Ad: Month*.

Booksellers and publishers are welcome to send pre-order suggestions for this list to preorders@bookweb.org. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

 

* Updated 9/24/20 *

 

 

SEPTEMBER 2020

- On Sale Date 9/22/2020:

  • Sun Flower Lion by Kevin Henkes (Greenwillow Books, 9780062866103, Hardcover, $18.99) Added Value: 8-copy signed cartons available (carton ISBN: 9780063039711, $151.92); While Supplies Last; to receive by the on sale date, place order by 8/21.

- On Sale Date 9/29/2020:

  • Super Good Baking for Kids by Duff Goldman (HarperCollins, 9780062349811, Hardcover, $21.99) Added Value: 6-copy signed cartons available (carton ISBN: 9780063046030, $131.94); While Supplies Last; to receive by the on sale date, place order by 8/28.

 

OCTOBER 2020

- On Sale Date 10/6/2020:

  • The Cold Millions by Jess Walter (Harper, 9780062868084, Hardcover, $28.99) Added Value: 6-copy signed carton (carton ISBN: 9780063043756) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Earthlings by Sayaka Murata (Grove Press, 9780802157003, Hardcover, $25).
  • *Added 9/11/2020* Little Audrey’s Daydream: The Life of Audrey Hepburn by Sean Hepburn Ferrer, Karin Hepburn Ferrer, Dominique Corbasson (Illus.), Francois Avril (Illus.) (Princeton Architectural Press, 9781616899912, Hardcover, $17.95).
  • Oh, the Things We're For! by Innosanto Nagara (Triangle Square, 9781644210147, Hardcover, $17.95).
  • Snow by John Banville (Hanover Square Press, 9781335230003, Hardcover, $27). *INL Ad: Sept.*
  • The Tower of Nero (Trials of Apollo, The Book Five) by Rick Riordan (Disney-Hyperion, 9781484746455, Hardcover, $19.99) *KNL Ad: Summer*

- On Sale Date 10/13/2020:

  • Braiding Sweetgrass (Special Edition) by Robin Wall Kimmerer (Milkweed Editions, 9781571311771, Hardcover, $35) Added Value: INDIE EXCLUSIVE - $25 display coop deal when an account orders a 12-copy carton of the special edition; $25 is max coop that can be earned; special edition features a new introduction by the author, a stamped linen cloth jacket, and five color illustrations.
  • Good Night Stories for Rebel Girls: 100 Immigrant Women Who Changed the World by Elena Favilli (Timbuktu Labs, 9781733329293, Hardcover, $35) Added Value: Indie Exclusive downloadable digital booklet to offer pre-order customers; URL for download iwww.rebelgirls.com/activitykit. POS kit now available (ISBN 9781953424037); each kit includes a shelftalker, sticker sheets for customer giveaways, and a sell sheet with handselling tips; publisher will provide a link to web banners and social assets to promote pre-orders online. Accounts can request the kit through their Simon & Schuster sales rep, or via this form: https://docs.google.com/forms/d/e/1FAIpQLSdtE0pSgyxbRQArjqnbaqcbrxheVNZkLi9MJLw3zZSTuVUCbA/viewform. *KNL Ad: Summer*

- On Sale Date 10/20/2020:

  • Make Me Rain by Nikki Giovanni (William Morrow, 9780062995285, Hardcover, $19.99) Added Value: 6-copy signed carton (carton ISBN: 9780063041226) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

NOVEMBER 2020

- On Sale Date 11/3/2020:

  • The Couch Potato by Jory John, Pete Oswald (Illus.) (HarperCollins, 9780062954534, Hardcover, $18.99) Added Value: 8-copy signed cartons available (carton ISBN: 9780063043749, $151.92); While Supplies Last; to receive by the on sale date, place order by 10/4.

- On Sale Date 11/10/2020:

  • The Arrest by Jonathan Lethem (Ecco, 9780062938787, Hardcover, $27.99) Added Value: 6-copy signed carton (carton ISBN: 9780063042230) Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 11/24/2020:

  • Dark Tides by Philippa Gregory (Atria, 9781501187186, Hardcover, $28). *INL Ad: Oct.*
  • *Added 9/21/2020* Wake Up Grateful by Kristi Nelson (Storey, 9781635862447, Hardcover, $26.95) Added Value: Indie Exclusive! Offer pre-order customers a link to download an audio sampler of the book from Libro.fm; sign up here by September 29: https://www.storey.com/join-the-wake-up-grateful-pre-order-campaign and receive digital marketing materials as well (the option for customized social media graphics with your store logo is also available, see link for details).

 

DECEMBER 2020

- On Sale Date 12/1/2020:

- On Sale Date 12/6/2020:

  • Loveoid by J.L. Morin (Harvard Square Editions, 9781941861547, Paperback, $11.95) Added Value: very limited signed cartons available exclusively to indies; to order signed carton, email orders@harvardsquareeditions.org by 10/6/2020. Physical promo items are also available via the same email address; pick one: 1 tote bag, 1 throw pillow, 3 table top easels, pack of 25 bookmarks, or pack of 25 postcards; additional items available for purchase. *INL Ad: Nov.*

- On Sale Date 12/8/2020:

  • D (A Tale of Two Worlds) by Michel Faber (Hanover Square Press, 9781335916747, Hardcover, $27). *INL Ad: Nov.*

 

JANUARY 2021

- On Sale Date 1/5/2021:

  • Lore by Alexandra Bracken (Disney-Hyperion, 9781484778203, Hardcover, $18.95) Added Value: Indie Exclusive 6-copy signed carton (Carton ISBN: 9781368067652) and free merchandising kit (Kit ISBN: 9781368068864; includes 25 bookmarks, and 6 buttons); Kits limited to 1 per store; Orders due by 8/31/20; Kits will ship by 10/30/20. Signed cartons and kits are limited, available while supplies last; see your Disney Book Group or Hachette Book group sales rep for details. *KNL Ad: Fall*

- On Sale Date 1/12/2021:

  • A Vow So Bold and Deadly by Brigid Kemmerer (Bloomsbury YA, 9781547602582, Hardcover, $18.99). *KNL Ad: Fall*

 

FEBRUARY 2021

- On Sale Date 2/9/2020:

  • The Vineyard at Painted Moon by Susan Mallery (HQN Books, 9781335912794, Hardcover, $27.99) Added Value: 6-copy signed carton (Carton ISBN: 9781335474421); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • We Run the Tides by Vendela Vida (Ecco, 9780062936233, Hardcover, $26.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063066946); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 2/16/2021:

  • The Rebellious Life of Mrs. Rosa Parks (Young Readers Edition) by Jeanne Theoharis, Brandy Colbert (Adapted by) (Beacon Press, 9780807067574, Paperback, $18.95). *KNL Ad: Fall*

 

MARCH 2021

- On Sale Date 3/2/2021:

  • The Committed by Viet Thanh Nguyen (Grove Press, 9780802157065, Hardcover, $27).
  • *Assets Added 9/23/2020* The Lost Apothecary by Sarah Penner (Park Row, 9780778311010, Hardcover, $27.99) Added Value: 6-copy signed carton (Carton ISBN: 9780778311393); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 3/9/2020:

  • Kingdom of Bones by James Rollins (William Morrow, 9780062892980, Hardcover, $28.99) Added Value: 6-copy signed carton with POS materials (Carton ISBN: 9780063071278); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 3/23/2020:

  • The Consequences of Fear by Jacqueline Winspear (Harper, 9780062868022, Hardcover, $27.99) Added Value: Indie exclusive 6-copy signed carton (Carton ISBN: 9780063085992); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.
  • Goodbye, Again by Jonny Sun (Harper Perennial, 9780062880857, Hardcover, $19.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063078826); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

APRIL 2021

- On Sale Date 4/6/2021:

  • Mother May I by Joshilyn Jackson (William Morrow, 9780062855343, Hardcover, $28.99) Added Value: 6-copy signed carton (Carton ISBN: 9780063083493); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

- On Sale Date 4/13/2020:

  • The Souvenir Museum by Elizabeth Mccracken (Ecco, 9780062971289, Hardcover, $26.99).

 

 

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

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