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American Booksellers Association
Press Release ..... Debuts Book Wish Lists, Book Search

New Features Anticipate Holiday Traffic

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Tarrytown, NY November 6, 2008 Just in time for the holiday retail season, has introduced a new Wish List feature for members of the Indie Community. This feature allows anyone to build a list of books and email it to friends and family, along with a list of their favorite bookstores.

"It's the viral potential of these lists that's most exciting to me," said Matt Supko, ABA's Web Content Coordinator. "They empower 'true believers' to share IndieBound with friends and family at a time when those audiences will be most receptive to it."

With holiday retail forecasts darkening amid the economic turmoil, these Wish Lists "send an important message at a critical time," said ABA's Chief Marketing officer Meg Smith. "It's not just the gift you buy that counts. It's where you buy it."

IndieBound, which the American Booksellers Association launched in June, encourages shopping at local and independent businesses in order to sustain vibrant and healthy communities. is the online community for the movement.

The Wish List feature builds on the new Book Search, also introduced this week. Now, searches on return two sets of results: books that match the search term, and other bits of information from the IndieBound Community. Included with each book is a link to purchase it from an independent store through's "Shop Local Online" feature.

In addition to the creating their own Wish List, the Indie Community allows registered users to interact by becoming "fans" of their favorite stores. Community members may contribute additional independent retailers, such as hardware stores, bicycle retailers, and toy stores, to the Indie Store Finder map.

About American Booksellers Association

Founded in 1900, the American Booksellers Association is a not-for-profit trade organization devoted to meeting the needs of its core members -- independently owned bookstores with storefront locations -- through education, information dissemination, business products and services, and advocacy. ABA exists to protect and promote the interests of independent retail book businesses, as well as to protect the First Amendment rights of every American. The association actively supports free speech, literacy, and programs that support local and independent retail shops. A board of nine booksellers, representing thousands of members, governs the Association. ABA is headquartered in Tarrytown, New York.


American Booksellers Association

Meg Smith
Chief Marketing Officer
phone: (914) 591-2665 x 6641


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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