American Booksellers Association Launches IndieBound; Localism Emphasized
Los Angeles, CA May 29, 2008 Responding to both the consumer shift towards shopping at independent retailers and the growing emphasis on the ideas of localism and sustainability, the American Booksellers Association today launched IndieBound at its annual Celebration of Bookselling at BookExpo America. IndieBound will bring together booksellers, readers, indie retailers, local business alliances, and others who believe that healthy local economies help communities thrive.
Following a year of study and planning, the Association has designed a program to tap into a growing national movement, creating new and interesting ways for independent booksellers and other independent businesses to better communicate their core strengths -- independence, passion, community -- to their customers. IndieBound is an outgrowth of ABA's successful Book Sense marketing program, and will continue many of its established features, including bookseller recommendations and bestseller lists. (Details may be found here.)
"America has clearly reached a tipping point -- people are choosing Main Street over malls. Nationwide, people are renewing their ties to friends, neighbors, and institutions in their cities and towns," said ABA CEO Avin Mark Domnitz, "Independent booksellers have long been valued community centers for culture, connection, and fun, and through IndieBound we believe that booksellers and other indie retailers are at the forefront of a movement that is already being embraced by shoppers."
A community based website, IndieBound.org, has launched today as well, and will serve as the gateway to the entire indie community, with access to The Declaration of IndieBound manifesto, blogs, and user profiles. The website features The Indie Next List ("Great Reads From Booksellers You Trust") and the Indie Bestseller List, and it will add more content and community-building features in the coming months.
Growth of the IndieBound movement will be apparent nationwide throughout the year. Through a "Literary Liberation" box mailing, ABA is sending its independently owned members IndieBound posters, bookmarks, and many other book-related display items during the first two weeks of June. And, importantly, IndieBound materials can be used either in the bookstore or shared with other local independent retailers.
"Independent booksellers in stores of all sizes will soon proudly be telling their customers and other indie retailers that 'we're IndieBound,'" said ABA President Gayle Shanks of Changing Hands Bookstore in Tempe, Arizona. "Locally owned, indie booksellers introduce readers to great new writing, contribute far more to the health of their local economies, and play a crucial role in maintaining the unique character of their communities. I can't wait to begin working together with other indie retailers to spread the IndieBound movement."
About American Booksellers Association
Founded in 1900, the American Booksellers Association is a not-for-profit trade organization devoted to meeting the needs of its core members -- independently owned bookstores with storefront locations -- through education, information dissemination, business products and services, and advocacy. ABA exists to protect and promote the interests of independent retail book businesses, as well as to protect the First Amendment rights of every American. The association actively supports free speech, literacy, and programs that support local and independent retail shops. A board of nine booksellers, representing thousands of members, governs the Association. ABA is headquartered in Tarrytown, New York.
American Booksellers Association
Meg Zelickson Smith
phone: (914) 591-2665 x 6641