Indies First Sweepstakes Launches November 15 [3]

In celebration of Indies First [5] on Small Business Saturday, beginning today, shoppers at indie bookstores can enter the American Booksellers Association’s new #shopindiesfirstsweepstakes for a chance to win $1,000 worth of books from Penguin Random House.

Indies First logoBetween Wednesday, November 15, and Sunday, November 26, customers can enter the sweepstakes by posting a message on Twitter or Instagram and using the hashtag #shopindiesfirstsweepstakes along with the location tag, the social media handle, or the name, city, and state of a U.S. independent bookstore.

A random drawing will be held on Friday, December 15, to select five lucky grand prize winners, who will win $1,000 worth of books. Each bookstore with a winning customer will also win $1,000 worth of books to donate to a local nonprofit of their choice. A total of $10,000 in prizes will be awarded; see the complete sweepstakes rules here. [6]

The Indies First DIY [7] on BookWeb has a number of resources to help booksellers promote this generous offer to customers, including social media images [8] and bag stuffers [9]. The official Indies First hashtag is #indiesfirst.

As preparation for this year’s celebration of Indies First continues, booksellers should remember to add their Indies First event details to the Store Indies First Activity Registry [10] so they can be publicized on the national Indies First map on [11].

Booksellers can also check out the range of special offers [12] from publishers and university presses available for Indies First. Stores can plan their orders and track their savings by using ABA’s new and easy-to-use Backlist Buying Calculator [13]. A BookWeb username and password are required to access the special offers and the calculator; e-mail [14] for login details.

Visit the Indies First page on BookWeb [5] to learn more about this annual event.