IndieCommunication: Fall Trade Show One-on-Ones, Podcast Marketing Discussion [4]

The latest IndieCommunication e-newsletter features sign-up links to meet with IndieCommerce staff this fall, plus news about a marketing roundtable on podcasting.

Schedule an IndieCommerce One-on-One Session at Your Fall Regional Trade Show

Teacher and studentThe IndieCommerce team is scheduling one-on-one sessions with bookstores attending many of the fall regional trade shows. To register, please select your show from the list provided below:

IndieCommerce staff will try to accommodate your top time selection but there are a limited number of slots, so please choose multiple times to ensure securing an appointment. You will receive an e-mail confirmation with your appointment time within a week of your submission. Should you need to move or cancel your appointment, e-mail staff@bookweb.org [12] as soon as possible.

Podcast Marketing for Booksellers: A LIVE Online Discussion

MicrophoneJoin American Booksellers Association staff on Thursday, August 23, from 11:00 a.m. to 11:30 a.m. EDT for a video roundtable discussion on podcast marketing. Guest bookseller panelists include:

Annie Jones, The Book Shelf [13]
Podcast: https://www.fromthefrontporchpodcast.com [14]

Arsen Kashkashian, Boulder Book Store [15]
Podcasts: http://news.kgnu.org/bookclub/ [16] and https://itunes.apple.com/us/podcast/kgnu-boulder-bookstore-radio/id1156617367 [17]

Colin McDonald and Jeff Deutsch, Seminary Co-op [18] and 57th Street Books [19]
Podcast: Open Stacks  https://www.semcoop.com/open-stacks [20]

The live video meeting is conducted through Zoom.us, and all booksellers (both IndieCommerce and non-IndieCommerce stores) are welcome. E-mail Phil@bookweb.org [21] for an invitation and instructions.

Increase Your Rank in Google Search Results With a Mobile-Friendly Website

Cartoon man holding "tips" signMore than 45 percent of shoppers visiting IndieCommerce websites are on mobile devices. If your IndieCommerce site is not mobile-friendly, Google is ranking you lower in search results. Not only are you losing sales, but you are making it harder for customers to even find your website. If your store is using the IndieLite platform, your website is already mobile-friendly.

To upgrade to a mobile-friendly, responsive IndieCommerce theme, contact the team today at staff@bookweb.org [12]. Ask about these featured themes and visit them from your mobile device to see how they work:

Mix and Match: http://icsample10.d7.indiebound.com [22] (updated)

Zircon: http://icsample9.d7.indiebound.com [23] (new)


Booksellers are encouraged to send their thoughts, questions, or suggestions via e-mail to IndieCommerce staff [24] at any time.

Past editions of IndieCommunication are available on the IndieCommerce Updates page on BookWeb.org [25].

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