Friday, January 25, 2019 1:45 PM to 2:45 PM EST
27 Lower West ACC
Picuris/Sandia/Santa Ana
You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.
Tess Coats, Spur Line Supply Co. (Albuquerque, NM); Luisa Smith, Book Passage (Corte Madera, CA); Katie McGinley, Wild Rumpus (Minneapolis, MN); Meg Smith, ABA (White Plains, NY)