A now-infamous display at Blue Willow Books.

As part of its 2019 Winter Institute [6], the American Booksellers Association is coordinating an education session for booksellers on creating dazzling displays — a critical means to attract and hold a potential customer’s attention.

ABA is seeking indie booksellers who are skilled at creating in-store and window displays. Booksellers who are interested in sharing their experiences during a panel presentation are asked to e-mail ABA Education Manager Lisa Winn [7] with photos of their displays and a few details about their process.

From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs — needs for entertainment, introspection, fantasy, connection, and more. During this session, booksellers will present tips and visuals on how to make eye-catching in-store displays that turn browsers into buyers.

The 2019 Winter Institute, to be held January 22–25, 2019, at the Albuquerque Convention Center in Albuquerque, New Mexico, is sold out. Booksellers can fill out the registration form on BookWeb [8] to add their names to the waitlist.

Registered booksellers whose plans have changed can cancel their event or tour registrations by e-mailing [email protected] [9]. A full refund will be offered through November 16, after which no refunds will be given.