All American Booksellers Association member booksellers are invited to participate in two upcoming bookseller-led educational conversations, which will be held via Zoom.us from 11:00 a.m. to 11:30 a.m. EST on Thursday, January 17, and Thursday, January 31.

The January 17 Marketing Meetup will focus on marketing your bookstore in a tourist town and will look at the following topics:

• Marketing campaigns to run during the busy season to maximize that time
• Marketing campaigns to run during the non-busy season to lead up to busier times
• Partnerships with local businesses
• How digital marketing (via website, social media, or other services) comes into play
• Getting featured in local tourist brochures and/or hotels

Guest speakers for this panel include:

• Peter Makin of Brilliant Books [6] in Traverse City, Michigan
• Amanda Zirn Hudson of Bethany Beach Books [7] in Bethany Beach, Delaware

The January 31 Marketing Meetup will look at marketing through Instagram.

The session will cover what and when to post; paying for Instagram ads; selling through Instagram; tracking analytics; and benefits to marketing on Instagram.

Guest speakers for this panel include:

• Mike Gustafson and Kelsey O’Rourke of Literati Bookstore [8] in Ann Arbor, Michigan
• Alana Haley of Schuler Books [9] in Grand Rapids, Michigan, and Nicola’s Books [10] in Ann Arbor

All booksellers are invited to participate in ABA’s Marketing Meetups, which are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate should e-mail [email protected] [11] for an invitation and instructions.