Order Now: Indies First Spokesperson Dan Rather Signs Bookplates for Indie Bookstores [6]

Dan Rather Indies First event

Author, journalist, and former national evening news anchor Dan Rather is the 2020 spokesperson for Indies First [8], the American Booksellers Association’s national campaign in support of independent bookstores that took place on Small Business Saturday (November 28).

A national event featuring Rather will be held on Wednesday, December 2, at 7:00 p.m. ET on Zoom. Booksellers can share the registration link [9] with their customers now and encourage them to purchase Rather’s What Unites Us: Reflections on Patriotism [10] (Algonquin Books), a bestselling collection of essays. 

While supplies last, booksellers can also sign up now to receive bookplates signed by Rather [11]. Stores may request the number of bookplates corresponding to the number of books ordered, up to 12 bookplates per store. Book orders can be placed with Workman Publishing or a wholesaler.

In promoting Indies First, Rather encouraged everyone to visit their local indie bookstores on November 28 in honor of Indies First/Small Business Saturday. 

Publishers have also joined in the celebration of Indies First. Log into BookWeb to see a range of special offers for booksellers [12].

Assets to promote the December 2 virtual event on social media are available on BookWeb [13]. Booksellers can also add a banner to their websites, which should link to an event page on the store's site that includes the event registration link, a button to buy the book, and/or a button to donate to the store. For IndieCommerce stores, see how to create an event [14] and add a book and donation product to the event [15] using the book lists feature. (See an example here [16].) Alternatively, IndieCommerce stores can embed the event registration link onto their site; see Marketing Assets [13] to retrieve the embed link.
Learn more about Indies First on BookWeb [8], or send inquiries about Indies First to indiesfirst@bookweb.org [18]. Booksellers and customers can follow news about Indies First in Bookselling This Week [19] and via the hashtag #IndiesFirst on social media.