This year, the American Booksellers Association surveyed the membership to see which Marketing and Technology Meetups were most helpful in 2020.

Here are the top five most helpful sessions:

• Marketing Your Store to a School [6]. Read the recap in [7]BTW [7]here [7].
• Holiday Marketing [8]. Read the recap in [9]BTW [9]here [9].
• Marketing Romance Books [10]. Read the recap in [11]BTW [11]here [11].
• Paid Social Media Advertising [12]. Read the recap in [13]BTW [13]here [13].
• Retaining New Customers part one [14] and part two [15]. Read the recaps of part one [16] and part two [17] in BTW.

Booksellers also found these sessions helpful:

• Shipping Tools [18]. Read the recap in [19]BTW [19]here [19].
• Virtual Events part one [20], part two [21], and part three [22]. Read the recaps of part one [23], part two [24], and part three [25] in BTW.
• Marketing Ideas From Small Stores [26]. Read the recap in [27]BTW [27]here [27].
• Edelweiss 360 [28]. Read the recap in [29]BTW [29]here [29].
• Eventbrite Updates [30]. Read the recap in [31]BTW [31]here [31].
• Zoom [32]. Read the recap in [33]BTW [33]here [33].
• Crowdcast [34]. Read the recap in [35]BTW [35]here [35].
• Direct to Home Fulfillment From Ingram [36]. Read the recap in [37]BTW [37]here [37].
• Marketing Your Bookstore Pet [38]. Read the recap in [39]BTW [39]here [39].
• Tools for New Ways of Business [40]. Read the recap in [41]BTW [41]here [41].

Marketing and Technology Meetups will reconvene in 2021.