Spread the word! On November 18, ABA will host an event with 2021 Indies First Spokeperson Roxane Gay [5].

This national event will take place on Thursday, November 18 at 7:00 pm ET on Zoom. Share the registration link [6] with your customers now, and encourage them to purchase any of Gay’s bestselling titles.

Assets to [7]promote the November 18 virtual event on social media [7] are available on BookWeb [7]. Booksellers can also add a banner to their websites, which should link to an event page on the store's site that includes the event registration link, a button to buy the book, and/or a button to donate to the store.

IndieCommerce stores: see how to create an event [8]and add a book and donation product to the event using the book lists feature [9]. Alternatively, IndieCommerce stores can embed the event registration link onto their site.

About Indies First:

Indies First is a national campaign in support of independent bookstores that takes place on Small Business Saturday, this year on November 27.

In a range of social media assets [10], accompanying text created to promote Indies First, Gay encourages everyone to visit their local indie bookstores on November 27 in honor of Indies First/Small Business Saturday. She’ll also be tweeting in the days leading up to the celebration as well as throughout the day on Small Business Saturday. Publishers have also joined in the celebration of Indies First. Log into BookWeb to see a range of special offers for booksellers [11].

Spread the message to shop indies first on Small Business Saturday. Downloadable posters [12] to print are available [12] to display in-store and in windows. Have fun and get creative, whether you’re celebrating in-store or spreading the message on your website, in newsletters, or on social media. Additional holiday marketing materials can be found here [13].

Send inquiries about Indies First to [email protected] [14]. Booksellers and customers can follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.