- Categories:BookExpo [1]Industry News [2]
BEA Spotlight: An Impressive Lineup for Thursday 'Day of Education' [3]
This week, the American Booksellers Association unveiled the complete lineup of presenters for its Thursday "Day of Education" [4] at BookExpo America [5]. The eagerly awaited follow-up to programming presented at last year's BEA and at January's Winter Institute will include 13 different education sessions (some repeated twice), presented by a range of expert retail strategists, professional booksellers, and ABA staff.
The full roster of presenters, several of whom were announced previously, includes:
- Science of Independent Bookselling: Catching and Keeping Customers: Paco Underhill [6], bestselling author, urban geographer, retail anthropologist, and founder of international research and consulting firm Envirosell
- Handselling: Customer Service with Results: ABA CEO Avin Mark Domnitz and Casey Coonerty of Bookshop Santa Cruz in Santa Cruz, California
- Know Your Customer: Increase Sales: Meg Smith, Associate Director of Book Sense Marketing and ABA Director of Membership Marketing/Media Relations
- Retail Horizons -- Industry Benchmarks: Karen T. Knobloch, Senior Vice President, Member Services, The National Retail Federation
- Shop Local: Forming Business Alliances in Your Community: Moderated by ABA COO Oren J. Teicher; Panelists Stacy Mitchell, Researcher with the New Rules Project of the Institute for Local Self-Reliance, and Betsy Burton of The King's English in Salt Lake City
- Getting the Most Out of Your Website: Len Vlahos, Director of BookSense.com
- Independent Booksellers as Mavericks: William C. Taylor and Polly LaBarre, authors of Mavericks at Work (HarperCollins)
- Improving Efficiency to Achieve Success: ABA CEO Avin Mark Domnitz
- Creating Effective E-Newsletters: Kevin O'Brien, Manager of Reseller Programs, Constant Contact; Panelists Kelly Justice of Fountain Bookstore in Richmond, Virginia, and Margie Scott Tucker of Books Inc. in San Francisco
- Creating Killer Events: Moderated by ABA COO Oren J. Teicher; Panelists Mitchell Kaplan of Books & Books in Miami and Collette Morgan of Wild Rumpus in Minneapolis
- How to Be the Story: Developing and Implementing a Public Relations Plan: Roxanne Coady of RJ Julia Booksellers in Madison, Connecticut
- How to Do a Customer Survey: A Case Study: Len Vlahos, Director of BookSense.com, and Casey Coonerty of Bookshop Santa Cruz in Santa Cruz, California
- Above the Treeline: John Rubin, founder and director of Above the Treeline [7]
The Thursday "Day of Education" is free and open to all ABA member booksellers; however, advance registration, through BEA, is required. For complete session descriptions and more, visit www.bookweb.org/aba/convention/ [8].