Customizable Counter Card Promotes Wish List to Customers [3]

Last week, introduced a new Wish List feature [4] that allows members of the Indie Community to build a list of books and e-mail it to friends and family, along with a list of their favorite bookstores. Now, there's a new flier in the Bookseller DIY [5] to help stores promote the Wish List to their customers. The 8-1/2" x 11" design can be used as a counter card, a handout at the store cash wrap, or as a bag stuffer. It can be hung in the bookstore and around town. It's editable, so booksellers can add their bookstore name and a custom message.

In addition to promoting the Wish List, the flier encourages customers to become "fans" of their favorite stores.

ABA member stores that have not already done so are strongly encouraged to join the Indie Community [6], review their bookstore listing, and network with other stores and users. Stores may also wish to invite staff and customers to join, create Wish Lists, and become "fans" of their store.

For stores using Constant Contact to communicate with customers, IndieBound has created a cut-and-paste template code [7].