- Categories:IndieBound [1]Industry News [2]
Showcase Indie Bestsellers With New Display [3]
[4]IndieBound has created a special, holiday-themed Indie Bestsellers display PDF [4], which is available at BookWeb.org
The full-color display, which easily prints on an 8-1/2" x 11" sheet of paper, features 30 titles -- fiction and nonfiction, some with jacket images -- in three categories: "great gifts under $5," "affordable, memorable gifts for kids," and "great gifts under $30." All the titles were selected from the December 4, 2008, Indie Bestseller List.
[4]ABA Chief Marketing Officer Meg Smith said that when the new Indie Bestsellers PDF is incorporated with an in-store display it "gives customers a clear reminder that books fit in well within any holiday budget and across a number of price points."
The marketing agency OgilvyAction has reported that in-store displays are a significant catalyst for purchases. Research from earlier in the year showed that 29 percent of U.S. shoppers made unplanned purchases once they entered a store, and, of that group, 24 percent said that they were influenced by in-store displays.
The Indie Bestsellers displays will be updated each week throughout the holiday season. If you are employing the display in your store, please e-mail photos of the display to BTW [5].