[5]ABA members participating in the Constant Contact affinity program between April 30, 2008, and April 30, 2009, will soon begin receiving rebate checks. ABA is providing this rebate as an exclusive member service to stores that have registered for Constant Contact via BookWeb.org [5].

Each store's rebate is equivalent to its average monthly payment to Constant Contact over the 12-month period. (The monthly fee is based on the number of unique addresses on a bookstore's mailing list.)

Constant Contact enables booksellers to easily create professional looking e-mail newsletters, collect visitor e-mail addresses and information about customer interests, import in-house permission-based e-mail addresses, target e-mails to specific audiences, manage lists and track results, and more. The program is also CAN-SPAM compliant.

The Constant Contact Learning Center, which includes articles on best practices, webinars, and recorded tutorials, provides booksellers with help to grow their businesses through the power of e-mail marketing and surveys.

New Constant Contact subscribers can sign up today [6] for a 60-day free trial without risk or obligation; no credit card is required. Questions about using Constant Contact should be addressed to the Constant Contact customer service department at (800) 221-2701.

ABA members with questions about their Constant Contact rebate should contact Margaret Bartolini [7], assistant to the association's controller. For information about other business management products and services, including discounted credit card processing, low-cost business insurance, discounts on small-package and freight shipping, and more, visit BookWeb.org [8] or contact Jill Perlstein, ABA director of member services, at [email protected] [9] or (800) 637-0037, ext 6642.