Kobo [8] is launching a national promotional event on Kobo Mini eReaders and Snapbacks leading up to Valentine’s Day. Beginning January 25 and ending February 14, the promotion consists of a Kobo Mini for $59.99 and a free Snapback. The free Snapback is not a separate offer; it must be bundled and promoted as “Kobo Mini for $59.99, plus a Free Snapback (while quantities last).”

Stores that do not carry Kobo Mini Snapbacks are free to participate in just the Kobo Mini $59.99 offer.

Kobo will reimburse stores $20 for every Kobo Mini unit sold during the promotional period and $12 per free Snapback given away with the specially priced Mini during the promotion period.

Stores interested in carrying the Kobo Mini Snapbacks for this promotion should contact Ingram.

Design files for web and in-store promotions are scheduled to be available in the Booksellers DIY Kobo resource area [9] by end of day Tuesday, January 22.