Links[1] https://www.bookweb.org/downloads/merch-sales-marketing [2] https://www.bookweb.org/system/files/diy/PRwithLimitedResrources.pdf [3] https://www.bookweb.org/system/files/diy/ABA_PR.pdf [4] https://www.bookweb.org/system/files/diy/prshallenbergerhandout.pdf