Kobo Program Updates [5]

On May 11, Kobo will be conducting a 24-hour Mother’s Day eBook sale on select titles. Kobo will be sending two e-mails to accounts to promote this offer. The first will be sent at 6:00 p.m. ET on Friday, May 10, and the second will be sent at 6:00 a.m. on Saturday, May 11. Stores in the ABA/ Kobo program that wish to promote this offer on their websites should click here for details [6] (you must be signed in to BookWeb.org to view).

This week and next are busy for Kobo revenue share and rebate distributions, including rebates related to the program launch and the Valentine’s Day Mini promo and revenue shares for February and March. Participating stores can check the money management tab in the Kobo Reporting Tool [7] to see what to expect. 

ABA very much wants to hear from stores that have developed their own best practices for Kobo content promotions, in-store displays, and customer acquisition. Ideas sent to kobosupport@bookweb.org [8] will be shared with other booksellers at BookExpo America during the Kobo 201 session on Friday, May 31, at 2:00 p.m. (Room 1E08).

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