Thursday, January 23, 2014 10:30 AM to 11:45 AM EST
Using social media to market your store may seem at times to be hit-or-miss. But businesses of all types have successfully implemented effective social media marketing strategies. Hear tips from experts both inside and outside of the book industry, and learn how to make these marketing tools work for you.
Whitney Keyes, Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business (Career Press);
Pete Mulvihill, Green Apple Books (San Francisco, CA);
Amanda Bullock, Housing Works Bookstore (New York, NY)