ABA Comes Calling [4]

Over the course of the next month, all active member stores will receive a phone call from a representative of the American Booksellers Association, who will be asking the store owner or manager to answer a series of questions aimed at gathering current information about key contacts for a variety of member programs and initiatives. The callers — who include ABA’s Member Relationship Managers, Catherine Cusick and Nathan Halter, and several member booksellers who were hired to help with this project — will not be asking anything related to a bookstore’s financial matters or credit card information.

The questions they will be asking will give the association a clearer picture of members’ interests and needs and will help ensure that all ABA communications reach the correct staff members in your store.

The phone calls, which are being made between September 15 and October 15, will take less than 10 minutes of a bookseller’s time.

Questions about ABA’s outreach effort should be directed to database@bookweb.org [6].

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