Kobo Weekly News & Updates: Love Is in the Air [5]

Among the news and reminders this week are details of two promotions for Valentine’s Day. For details about links, reporting, and more, see the February 5 newsletter [6] in the Kobo Announcement Archive [7].

Valentine’s Day Content Promotion

This publisher-supported promotion, which begins on February 14 at 12:00 a.m. EST and ends on February 17 at 11:59 p.m. EST, offers 70 percent off select Kobo eBooks. No promo code is required.

Kobo Arc 7HD Valentine’s Day Promotion

This Kobo promotion, which launched on January 29 and runs through February 14, offers consumers $20 off the retail price of Kobo Arc 7HD:

  • Arc 7HD 16 GB – $179.99 ($199.99 Original Price)  
  • Arc 7HD 32 GB – $229.99 ($249.99 Original Price)

Stores must report all items sold no later than March 3.

Reminder: Report Quantities for Old Kobo Arc

Kobo announced a price drop for the Kobo Arc tablet, effective January 17.

New Prices are:

  • $99 – 16GB old Arc
  • $129 – 32GB old Arc
  • $149 – 64GB old Arc

The reporting deadline is March 15.

Time to Swap Out DIY

Check out the Designs & Downloads section of BookWeb [8] for all new materials to promote the brand.

New items include:

  • Button boasting an additional million eBooks in the Kobo catalog
  • New Device banners showcasing the Arc 7 and Aura
  • Updated Device images featuring bestselling indie titles      
  • Kobo Kids logo for the new and improved children’s interface.

Survey for Kobo Users Group at Winter Institute

Booksellers who participated in the Kobo Users Group at Winter Institute 9 are asked to provide feedback on the session. A link to the survey can be found, along with details about the promotions listed above, in the February 5 newsletter. [6]

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