Tuesday, February 10, 2015 4:00 PM to 5:15 PM EST
The key to successful bookselling is mastering the art of the upsell, and that is no less true in children’s bookselling, where opportunities are myriad. Even literacy experts suggest that every book parents buy at grade level should be accompanied by a second book at least two grade levels ahead for reading aloud to their children. From pairing fiction with nonfiction to matching book characters to plush toys and adding on finger puppets, card games, and gift cards, learn how you can optimize your handselling efforts and displays to better suggest gift purchases and increase your units per sale.
- Amie Mechler-Hickson, Boswell Book Company (Milwaukee, WI)
- Lauren Savage, The Reading Bug (San Carlos, CA)
- Janelle Smith, Auntie’s Bookstore (Spokane, WA)
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Diane Capriola, Little Shop of Stories (Decatur, GA) (Moderator)