Tuesday, April 21, 2015 11:00 AM to 12:00 PM EDT
When you’re looking to create new revenue streams, prepaid book clubs allow stores the opportunity to offer a new customer service with little or no cost beyond planning and organization. Booksellers already running profitable clubs will discuss how to get started and what resources and tools are available to help. Learn how to price your book club, how to choose titles for a range of tastes while keeping an eye on margins, and how to effectively market to customers with nieces, nephews, and grandchildren living outside your community.
- Heidi Powell, Politics & Prose (Washington, DC)
- Ann Seaton, Hicklebee's (San Jose, CA)
- Joanna Parzakonis, Bookbug (Kalamazoo, MI) (moderator)