Monday, April 20, 2015 9:15 AM to 10:15 AM EDT
Motivated by the joy of giving—and with disposable income to act on it—grandparents represent a potentially profitable and untapped market for many bookstores. Learn how to create displays with “grandma appeal” and what events and activities you can offer to bring these customers into your store, as well as how to reach out to local retirement communities and assisted living facilities.
- Jennifer Armstrong, Northshire Bookstore (Saratoga Springs, NY)
- Ketsia Julmeus, Books & Books (Coral Gables, FL)
- Johanna Albrecht, Flyleaf Books (Chapel Hill, NC) (moderator)