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The Latest News From Kobo [4]
October, November, December, and January revenue from Kobo sales has been distributed to store accounts; check the Kobo Reporting Tool [6] for your store report.
Gift Card Survey
Last month, Kobo asked participating ABA member stores to complete a short survey to determine whether there was interest in a Kobo gift card program [7]. As a thank you, all survey participants were given a chance to win a Kobo Glo HD, plus $30 in Kobo gift cards, courtesy of Kobo.
In a note of thanks to stores that participated in the survey, Kobo Marketing Manager Natalie Jefferson said: “Kobo will be actively reaching out to your store, providing updates on the program and answering any questions you have. Kobo’s aim is to provide a gift card solution in summer 2016. The lucky winner of the Kobo Glo HD and $30 in Kobo gift cards is The Learned Owl Book Shop [8]! Congratulations!”
Promotions and Daily Deals
Here’s a suggestion for mixing up your store’s online Kobo messaging: Switch your web offers between the Daily Deal, the Free Magazine Trial, and Great Reads Under $5.00. Kobo has created a dedicated link for each, and there are accompanying images and banners in the Kobo DIY [9]:
- Daily Deals are at https://store.kobobooks.com/en-us/dailydeal [10]
- The Free Magazine Trial is at https://store.kobobooks.com/en-us/list/try-any-magazine-free-for-14-days... [11]
- The Great Reads Under $5.00 link is https://store.kobobooks.com/en-us/list/great-reads-under-4-99/U3qJePAp8k... [12]
March Break Glo HD Price Promotion
Sell the Glo HD for $109.99 between March 11 and March 20 and Kobo will rebate $20 for each unit sold and reported by April 10.
New banners to promote the March Break promo can be found in the Kobo DIY [9].
Stock of Glo HD or Aura should be purchased directly from Kobo’s corporate site [13].