Kobo Aura ONE, Kobo Aura Edition 2 eReaders Debut

On August 17, Kobo announced the release of two new eReader devices [5]: the Kobo Aura ONE [6] and the Kobo Aura Edition 2 [7].

The Kobo Aura ONE features a 7.8 inch HD Carta E Ink touchscreen; 8 GB of on-board memory to hold up to 6,000 eBooks; ComfortLight PRO technology to reduce blue-light exposure and protect eyes for the best nighttime reading experience; built-in, one-touch OverDrive library lending access; and waterproof HZO Protection™.

Kobo developed the device with the help of nine top customers and documented the process in this video [8]. A video introducing the Kobo Aura ONE [9] is also available on YouTube.

The Kobo Aura Edition 2 features a six-inch Carta E Ink touchscreen; 4 GB of on-board memory, holding up to 3,000 eBooks; and built-in, fully adjustable ComfortLight. A video featuring the Kobo Aura Edition 2 [10] is available on YouTube.

Stores can order the devices beginning September 6 via the Kobo corporate site. ABA members that do not have a Kobo account can learn how to set one up here [11]; to create a password, booksellers should contact Kobo’s Catherine Villar [12].

August Kobo eBook Promotions

Kobo has announced a variety of eBook promotions for the month of August. Webpages featuring the eBook offers will be updated as the promotion dates arrive; banners to promote these offers are available now in BookWeb’s Kobo DIY [13].

• Discover Author of the Month Lisa Jackson [14] (August 1–31): Buy two, get one free 
• Open Road Romance: Buy More Save More [15] (August 1–31): Buy two, get one free
• Popular Pet Reads for the Dog Days of Summer [16] (August 18–23): $2.99 and under 
• Sylvia Day One-Day Deal [17] (August 19)
• Kobo Writing Life 50% Off [18] (August 25–29): Use promo code 50AUG as many times as you like on select titles

Bookstores not currently participating in the Kobo eReading program can find out how to join here [19]. Questions and comments about all things Kobo-related should be directed to [email protected] [20].