Booksellers Gear Up for Inaugural Bookstore Romance Day [5]

The very first Bookstore Romance Day [7] celebration on Saturday, August 17, will bring together independent bookstores, readers, and writers to celebrate the romance book genre nationwide with in-store parties, author events and readings, and exclusive merchandise.

Take a look below at how booksellers are preparing for the inaugural Bookstore Romance Day.

Bookstore Romance Day logo

Blue Willow Bookshop [8] in Houston, Texas, posted to Twitter [9]: “We’re thrilled to be part of the first annual #BookstoreRomanceDay [10]! Join us on 8/17 to celebrate great romance reads. We’ll serve romantic cocktails in the afternoon, and have a few ~Mystery Dates with a Book~ for some lucky shoppers!”

A sign promoting Bookstore Romance Day at Rediscovered Books.

Rediscovered Books [11] in Boise, Idaho, posted to Twitter [12]: “Find that special spark on Saturday, August 17, on Bookstore Romance Day! We’ll have activities and a special sale on romance titles here and at Once and Future Books.”

Love's Sweet Arrow promotional image

Love's Sweet Arrow [13] in Tinley Park, Illinois, posted to Twitter [14] that it will be celebrating with Jennifer Prokop, Danielle Dresser, Barbara Keaton, A.J. Pine, Victoria H. Smith, and Liz Lincoln.

A screencap of a tweet from Nicola's Books.

Nicola’s Books [15] in Ann Arbor, Michigan, is hosting an event with authors Beverly Jenkins, Liz Crowe, M.K. Schiller, and Dana Nussio. The store posted to Twitter [16]: “Everyone needs a little romance. This event offers a lot!”


Third Street Books [17] in McMinnville, Oregon, posted to Instagram [18]: “In honor of Bookstore Romance Day, we will be having our very first romance book club on August 17th at 4pm. We will be meeting in the store to discuss RED, WHITE AND ROYAL BLUE by Casey McQuiston. This is a delightful contemporary romance in which the First Son falls in love with the Prince of Wales. We hope to see you there!”

Inklings' sandwich board.

Inklings Bookshop [19] in Yakima, Washington, posted to Instagram [20]: “The countdown is on! Bookstore Romance Day is August 17th!”

Silver Unicorn's event posting for Bookstore Romance Day.

Silver Unicorn Books [21] in Acton, Massachusetts, posted to Twitter [22]: “Our weekly newsletter has landed in your inbox. This week, we talk about Bookstore Romance Day!!! We’re super excited for @BkstoreRomance [23], and we’ll be hosting a panel discussion with @KerryAnn [24], @nerdybooknurse [25], @cerestheories [26] & @staciemichelle [27]!”

One More Page's sandwich board.

One More Page Books [28] in Arlington, Virginia, posted to Twitter [29]: “We’re ready for #BookstoreRomanceDay [10]! Featuring an author panel with @GraceBurrowes [30], @JunoRushdan [31], & @HarperKincaid [32], mod. by @kinilei1 [33]. Check out our full event listing on our website, and mark your calendars for August 17!”

The Phoenix Nest podcast logo.

Mostly Books [34] in Tucson, Arizona, posted to Instagram [35]: “Come celebrate the first ever annual Bookstore Romance Day with us on Saturday, August 17th! We will be having a live podcast recording with The Phoenix Nest: Romance Review starting at 3PM. The podcast ladies will be be reviewing FIX HER UP by Tessa Bailey. The audience is encouraged to read the book prior to the recording and to bring questions about the novel or podcasting. This is sure to be a love-ly afternoon of conversation and fun. We will also be having a romance themed scavenger hunt, giveaways, and tasty snacks throughout the day!”


East City Bookshop [36] in Washington, D.C., posted to Instagram [37]: “We are so excited to announce that ECB is launching a new romance book club this August! Our inaugural pick is THE KISS QUOTIENT by @hhoangwrites [38] - a sexy and heartwarming staff fave. Stop by the shop to pick up your copy today, and join us for our first meeting on Friday, August 16 at 6:30pm! While you’re here, browse all our upcoming book clubs -- we have over a dozen!”

The romance section at Books Inc.

Books Inc. [39] in San Francisco, California, posted to Twitter [40]: “Bookstore Romance Day is fast approaching. Which of these great titles will you be reading this summer? And remember to come and celebrate Bookstore Romance Day with us and @FMKLitPod [41] on August 17th!”

The romance display at That Book Store.

That Book Store [42] in Wethersfield, Connecticut, posted to Instagram [43]: “We are so excited for the first annual Book Store Romance Day on August 17!!! We have been stocking up on all our favorite romance novels. What are your favorite romance books?”