On Thursday, September 19, at 11:00 a.m. EDT, the American Booksellers Association will present a Marketing Meetup [7] focusing on the Love Your Bookstore [8] challenge, which takes place November 8–17. Booksellers can sign up now to participate in any upcoming Marketing Meetup [9].

Guest speakers for the September 19 meetup will be:

• Michael Leali of Sourcebooks (and formerly of Anderson’s Bookshops)
• Kelly Justice of Fountain Bookstore [10] in Richmond, Virginia
• Kathleen March of Anderson’s Bookshops [11] in Naperville, Illinois

The speakers will offer an introduction to the Love Your Bookstore challenge, an overview of how stores have participated in the past, and ideas for how to market the event and get customers involved and excited about it.

ABA now offers two opportunities for live online education [7]: the twice-monthly Marketing Meetup, plus a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the mailing list here [7] to receive invitations for the Technology Meetups, Marketing Meetups, or both.

Note that there will not be a Marketing Meetup on October 3; the following meetup will take place October 17 and will look at marketing Libro.fm audiobooks.