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Midtown Reader Aims to Connect With Customers in the Age of Alexa [5]
- By Emily Behnke [6]
In celebration of the store’s third anniversary, Midtown Reader [7] in Tallahassee, Florida, partnered with a local production company to create a short clip called “Ask Alexis.” [8]
The video, said Whitney Gilchrist, director of community engagement at Midtown Reader, aims to promote indie bookstores by illustrating the experience of connecting with a real bookseller in the age of Amazon’s Alexa, and features one the store’s own booksellers, whose name is Alexis.
The video promotes Midtown Reader as being powered by AI — “actual intelligence” — and encourages viewers to visit their neighborhood bookstore.
Watch the video here [8].