Independent booksellers looking to promote Small Business Saturday [6] can visit American Express’ Shop Small Studio [7] to access a variety of marketing materials to help business owners attract and engage with their customers.

On November 28, the Saturday after Thanksgiving, small retailers across the country will celebrate Small Business Saturday, founded in 2010 by American Express as a day dedicated to supporting small businesses.

Booksellers can access the Shop Small Studio [8] now to begin creating customized materials, and follow @shopsmall and #ShopSmall on Instagram to keep up with the latest Small Business Saturday news and events.