To help booksellers encourage customers to shop with them throughout the remainder of the year, including on Small Business Saturday, November 28, the American Booksellers Association has created a range of digital assets, available to booksellers in the Marketing Assets section on BookWeb.org [6].

The images are keeping in the style of the “October is the new December” and “November is the new December” assets released earlier this year.

Among the new assets are:

• “Shop now, shop local [7]” image
• “’Tis the season to shop local [7]” image
• “One size fits all [8]” image for gift cards
• Indie bookstores / book lover / Amazon distracted boyfriend meme [9]
• “You get a gift card! [9]” Oprah GIF with accompanying text to promote gift cards
• “Best wishes [9]” Schitt’s Creek GIF with accompanying text to promote gift cards
• Yes-themed Nicole Byer GIF [9] with accompanying text to promote gift cards

In addition, two customizable images [10] say “How You Can Support Indies” and “All We Want for the Holidays Is You,” with space for booksellers to add their own text.

Booksellers can choose from a range of suggestions, or create their own. Here are some ideas:

• Pre-order a book
• Make a donation to our store
• Support our fundraising campaign
• Buy a gift card
• Use us to mail gifts to your family
• Start a Libro.fm subscription
• Buy a subscription box
• Share on social media how much you love us!

Assets can be modified using the online tool Canva [11]. To begin, download the assets to your desktop and then create a Canva account. Next:

• Select the “Social Media” tab on the homepage, then select “Instagram Post.”
• From the left-hand column, click on “Uploads” and click on the purple “Upload media” button. Select “Device” and upload the file from your desktop.
• When the image populates under “Images,” click on it and it will appear on the blank canvas to the right.
• Additional elements (photos, text, etc.) can be added by using the toolbar on the left. For example, select “Text” to add a sentence about placing a pre-order. You can choose from a variety of styled fonts, or simply select “Add a heading” to drop a text box onto the canvas. Text boxes can be resized and moved as needed.
• When finished, click “Download” in the upper right corner.

In addition, booksellers promoting Indies First on Small Business Saturday [12] can choose from images featuring spokesperson Dan Rather, customizable images for stores’ individual celebrations, and images to promote the December 2 Indies First event with Rather.