Indies First Promotion to Award $10,000 in Prizes [3]

Indies First logoThe American Booksellers Association is partnering with Penguin Random House for a special giveaway in celebration of Indies First [5] on Small Business Saturday, this year November 25.

Between November 15 and November 26, Twitter and Instagram users who tag a U.S. independent bookstore and use the hashtag #shopindiesfirstsweepstakes will be entered to win $1,000 worth of books from Penguin Random House.

To tag an independent bookstore, posters can include the independent bookstore’s Twitter or Instagram handle; write out the store’s name, city, and state; or use a store location tag in the post.

A random drawing will be held in mid-December to select five grand prize winners, who will each receive $1,000 worth of books. In addition, the independent bookstores named in the winning posts will each receive $1,000 worth of books to be donated to a local nonprofit. All prizes are courtesy of Penguin Random House. See the complete sweepstakes rules here [6].

Booksellers can find social media images [7] to promote the #shopindiesfirstsweepstakes in the Indies First DIY on BookWeb [8].

Indies First on Small Business Saturday is a day dedicated to supporting the local businesses that help create jobs, boost the economy, and preserve neighborhoods. On November 25, in celebration of Indies First, independent bookstores will sponsor a wide range of events, including hosting local authors, illustrators, and celebrities as honorary booksellers, to help hand-sell their favorite titles, sign books, give readings, and more.

Details about Indies First [5] are available on BookWeb, including a video from Indies First spokesperson Jason Reynolds [9], the history of the event [10], and more.

Booksellers are encouraged to visit BookWeb often to review the growing list of specials [11] available from publishers and university presses in celebration of Indies First. Most recently, the list has been updated to include a promotion from Macmillan, which is offering a special on backlist titles as well as a post-holiday restocking special.

All special offers and associated promotional codes are available in the ABA Book Buyer’s Handbook [12] and in an Excel spreadsheet [11] on the Indies First homepage [5] on BookWeb (a username and password are required to access the lists; e-mail [13] for login details).