Producing Professional Events with Limited Staff

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Wednesday, January 22, 2014 2:30 PM to 3:45 PM EST

Events can bring people into your store, increase sales, and build your customer base. But planning and executing a professional level event, whether it is for 20 or 200 attendees, takes staff time. At this session, you’ll learn from booksellers who have created and managed superstar events with limited staff.

Margot Sage-EL, Watchung Booksellers (Montclair, NJ); Michael Barnard, Rakestraw Books (Danville, CA); Karen Emmerling, Beach Books (Seaside, OR)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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