Programming & Partnerships: Roundtable: Programming for the Older Crowd: How to Get Teens to Show Up and Shop

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Friday, June 28, 2019 -
9:15am to 10:15am

Market research shows that teens have money to burn, but that they are spending it on clothing brands like Adidas and Nike, tech products like the iPhone, and food. During this roundtable discussion, booksellers will brainstorm how to harness the buying power of the teen market as well as what types of programming can lure teens away from their phones and get them inside your bookstore.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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