Resources and Tips for Creating Virtual Events

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Video Conferencing, Virtual Meeting, and Video Sharing Applications



  • Tips on using Zoom for virtual book clubs from Rebekah Shoaf of Boogie Down Books (Bronx, NY): see downloadable PDF below.
  • ABA's Member Relations Manager and resident Zoom Expert, Ryan Quinn is available to assist stores that have never used Zoom before.


GoToMeeting and GoToWebinar - 7-day free trial, various pricing packages after


Crowdcast - sign up and watch a demo




Facebook Live

  • Bookseller Tips adapted with permission from HarperCollins' Indie Facebook Live Program: see downloadable PDF below.


Instagram Live




Be.Live - partners with Facebook Live and YouTube

  • Pricing plans from Free to $37/mo


Virtual Story Time Guidelines from Publishers

See below for downloadable PDFs for guidelines from various publishing houses. Blue Manatee Press has given bookstores full permission to use its books for virtual story times (no asking needed). More will be added as they are received.


Stay tuned for more ideas from ABA on possible virtual events with Indie Next List and Indies Introduce authors.


DIY tags: 
Wednesday, March 25, 2020

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.







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