Selling Smart Nonfiction

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Wednesday, January 24, 2018 - 3:40pm to 4:40pm
L10, L11, L12

While it might be tempting to concentrate solely on fiction and creative nonfiction, your store’s sales also rest on such sections as history, biography, and science. How can you expand your efforts to reach consumers who want to engage on a deeper level with our fact-based world and the subjects of the day? Expert booksellers and publisher panelists will discuss fostering a nonfiction community, promoting frontlist and backlist titles, best practices for handsellling, and more.

David Goldberg, MIT Press (Cambridge, MA), Dan Christiaens (W. W. Norton & Company); Jeff Deutsch, Seminary Co-op (Chicago, IL); Anmiryam Budner, Main Point Books (Wayne, PA); Moderated by Tom Nissley, Phinney Books​ (Seattle, WA)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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