ABA Digital Survey

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* 1. Are you an ABA member?

Yes

No

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* 2. American Booksellers Association is committed to assisting our members with their online marketing and e-commerce needs. To help us achieve this goal, please rank the following based on the importance to your online business strategy.

	Not Important	Important	Very Important
Sell eBooks online	Sell eBooks online Not Important	Sell eBooks online Important	Sell eBooks online Very Important
Sell audio books online	Sell audio books online Not Important	Sell audio books online Important	Sell audio books online Very Important
Display online calendar of store events	Display online calendar of store events Not Important	Display online calendar of store events Important	Display online calendar of store events Very Important
Sell new books online	Sell new books online Not Important	Sell new books online Important	Sell new books online Very Important
Sell used books online	Sell used books online Not Important	Sell used books online Important	Sell used books online Very Important
Email marketing - Gathering addresses and distributing email	Email marketing - Gathering addresses and distributing email Not Important	Email marketing - Gathering addresses and distributing email Important	Email marketing - Gathering addresses and distributing email Very Important
Selling products such as signed copies, event tickets and non book items	Selling products such as signed copies, event tickets and non book items Not Important	Selling products such as signed copies, event tickets and non book items Important	Selling products such as signed copies, event tickets and non book items Very Important
List available store inventory online	List available store inventory online Not Important	List available store inventory online Important	List available store inventory online Very Important
Social media marketing	Social media marketing Not Important	Social media marketing Important	Social media marketing Very Important
Sell advertising on my website	Sell advertising on my website Not Important	Sell advertising on my website Important	Sell advertising on my website Very Important

What other Internet / e-commerce initiatives are important to your business? (please specify)

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* 3. What e-commerce and online marketing topics would you like us to cover at educational venues like Winter Institute? Would webinars covering these topics interest you?

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* 4. OPTIONAL - If you would like to discuss any of these topics further, please leave your name and email address below. THANK YOU!