Store Voice, Online Sales, and Profitability

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Wednesday, July 15, 2020 3:45 PM to 4:40 PM EDT

A bookstore's unique voice is as important as the books it sells. During the current public health crisis, without customers browsing the stacks, stores have had to amplify their voices to break through the noise and harness the buying power of online shoppers. In this session, bookstore owners and social media managers will share how they developed their voices, got loud, and captured new customers and drove online sales. The panelists will also explore ideas on maximizing profitablility during this time of increased shipping all the while retaining their new customers.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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