Take Your Show on the Road: Managing Large-Scale Events

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Saturday, January 28, 2017 2:00 PM to 3:00 PM EST

Managing large-scale off-site events takes a lot of planning. With concerns ranging from securing a location and ticketing to working with the publisher, formulating marketing strategies, and event team logistics, pulling together a large-scale event can quickly overwhelm even the most seasoned event planner. Come spend an hour with colleagues from bookstores that regularly produce large-scale off-site events for insights and tips on how to manage a successful event of your own.

  • Robert McDonald, The Book Stall at Chestnut Court (Winnetka, IL)
  • Lynn Pellerito Riehl, Nicola's Books (Ann Arbor, MI)
  • Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY)
  • Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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