The 101-level seminar, led by ABA CFO Robyn DesHotel and Cynthia Compton of 4 Kids Books & Toys in Zionsville, Indiana, covers the fundamentals of budgeting, understanding cash flow, business financing, bookkeeping, and financial statements. The seminar concentrates on bookstore finances as opposed to bookstore accounting and deep financial experience is not required.
This video is available to logged-in, ABA bookseller members only.
Amy Webb is a quantitative futurist. She is a professor of strategic foresight at the NYU Stern School of Business and the Founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers “What’s the future of X?” for a global client base. She is the author of three books, including The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (PublicAffairs, December 2016) which explains how to predict and manage technological change. It was selected as one of Fast Company’s Best Books of 2016 and was a Washington Post Bestseller. Her bestselling memoir Data, A Love Story (Dutton/ Penguin 2013) is about finding love via algorithms. Her TED talk about Data has been viewed more than 6 million times and has been translated into 32 languages.
Jesse Mecham is the author of You Need A Budget: The Proven System for Breaking the Paycheck to Paycheck Cycle, Getting Out of Debt, and Living the Life You Want. YNAB is best-known for teaching “Four Rules” to help people really gain control of their money. Jesse puts his business lessons in action by teaching attendees how they personally can change the way they think about their money. He’ll teach attendees his “Four Rules” walking them through hilarious (because they’re so true!) examples of money mistakes, and what they can do today to start having their money line up with what really matters.
Daniel H. Pink is the author of several books, including the New York Times bestsellers Drive, To Sell is Human, and A Whole New Mind. His books have won multiple awards and have been translated into 35 languages. He lives with his family in Washington, DC.
Implementing a system to manage store finances is key to the survival of any business. A good financial system allows you to confidently meet financial obligations, from payroll to event budgets and more. This session will highlight a few tactics booksellers can use to create a better system to approach and manage store finances with confidence.
Kelly Estep, Carmichael's Bookstore (Louisville, KY); Christie Olsen Day, Gallery Bookshop and Bookwinkle's Children's Books (Mendocino, CA); Moderated by Robyn DesHotel, ABA (White Plains, NY)
Successful social media marketing requires more than just posting and sharing content. Retailers that understand the power of engagement and customer relationships can generate name recognition, sales, on-site visitors, and more. Learn how to develop a more informed, organized, goal-oriented approach to your social media that will help you achieve your digital marketing goals. Identify how social media marketing can target the right audiences and grow your bottom line. This class will benefit any bookseller that has clearly defined digital marketing goals, currently manages one or more social media accounts, and is actively marketing on social media on a daily or weekly basis.
Sarah Benoit, JB Media Institute, LLC (Asheville, NC)
More than any retailer in the past 20 years, Amazon.com has transformed the industry. In a groundbreaking study, Civic Economics -- a leader in research related to local economies and the impact of shopping decisions -- has for the first time quantified the real costs and ramifications of Amazon's expansion . Joining Dan Houston and Matt Cunningham of Civic Economics will be Stacy Mitchell, of the the Institute for Local Self-Reliance, who will discuss important local and national policy considerations regarding an equitable and sustainable economy.
Dan Houston, Principal, Civic Economics (Austin, TX)
Matt Cunningham, Principal, Civic Economics (Chicago, IL)
Stacy Mitchell, Co-Director, The Institute for Local Self-Reliance (Portland, ME)
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.