Technology: Google Analytics for E-Commerce

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Saturday, January 28, 2017 - 10:30am to 11:30am
Greenway D/E

This session will lead booksellers through the basics of Google Analytics to evaluate key metrics on who is visiting your website, what pages they are reading, how far they go into the site, where they drop off before buying, what you can do to prevent that, which channels drive the most traffic, and how they work together. We will also walk through the basics of setting up conversion tracking and confirming Google Analytics is set up correctly.

  • Max Thomas, Owner, (San Diego, CA & New York, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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