Technology: Local Search Engine Optimization

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Saturday, January 28, 2017 -
2:00pm to 3:00pm
Room: 
Greenway D/E

Local search is an independent bookseller’s friend. We will review the importance of local search in Google desktop and mobile results, as well as voice-command. We’ll then go through the basics of setting up and optimizing a bookseller’s local search presence on Google My Business and related directories, and how to connect your Google My Business listing with your website. This session looks at the latest trends in local searches and mobile users, which is the largest group of people using mobile search.

  • Max Thomas, Owner, maxthomas.co (San Diego, CA & New York, NY)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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