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In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
Join us for a two-part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute for an overview of the changes you will need to understand when you start using GA4.
9/15 at 1:00 pm ET: Session 1 – Introduction to Google Analytics 4
10/13 at 1:00 pm: Session 2 – Google Analytics 4 Data
For events requiring registration, registration links are visible to logged-in, ABA bookseller members only.
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