Technology: Your Bookstore's Podcast

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Thursday, January 23, 2020 -
9:20am to 10:20am
Holiday 1, Floor 2, Hilton

Podcasting has become an increasingly popular way to supplement your store’s programming, boost sales, and generate interest in your store among the literary community and beyond. In this session, we will discuss how to decide if a podcast makes sense for your store, different philosophies regarding the creation of content, the best recording equipment and editing software, different publishing platforms, and how to work with publishers and authors to promote their work and yours. Jason Jefferies, general manager of Quail Ridge Books, host of the store’s podcast, Bookin', and co-director of the North Carolina Book Festival, will moderate this panel.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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