Kobo

09 Sep

Social Media Buzz for #eReadLocal: Authors Spread the Love

Bestselling authors, including Michael Connelly, Diane Capri, and Bella Andre, are encouraging their fans to check out Kobo’s eRead Local incentive program.

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25 Aug

Kobo “eRead Local” Program Begins: Web Banners Encourage Customers to Sign Up

New graphics for use on store websites encourage customers to create a Kobo account and take advantage of a special “eRead Local” credit.

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17 Aug

Direct From Kobo: Why eRead? Customer Reactions to Kobo’s Seven-Day eReading Challenge

In a video and blog posting from Kobo, booksellers can find ideas for promoting eReading and eBook sales via their store websites.

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10 Aug

Kobo’s “eRead Local” Program: A 100-day eReading Incentive Offer

Kobo explains the benefits to booksellers, publishers, and authors of the Kobo eRead Local incentive program, which will run from August 22 through November 29.

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05 Aug

Act Now: Re-Affiliate Missing Kobo Customers

To ensure that ABA members participating in the Kobo program are sharing in the revenue on every sale of a Kobo eBook, booksellers are encouraged to review their list of Kobo customers and report any missing readers through the Kobo Reporting Tool.

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29 Jul

Direct From Kobo: Two Great Reasons to Encourage Digital Reading This Summer

Here are details and sign-up information for eRead Local, a Kobo incentive program aimed at encouraging customers at ABA member stores to give e-reading a try.

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22 Jul

Kobo Writing Life: Tips for Working Collaboratively With Indie Authors

Christine Munroe of Kobo Writing Life offers information and resources to help indie bookstores promote the works of self-published authors who are eager to work with them.

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15 Jul

Highlights From the July 15 Kobo “What You Need to Know” Newsletter

The July 15 newsletter provides updates on Kobo device availability, price drop promotions, and new content created by the Kobo merchandising team to inspire booksellers or for use on store websites.

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25 Jun

New & Ongoing E-Book Promotions

One new e-book promotion was recently added to the IndieCommerce Publisher Promotions page in the category of nonfiction vacation reads.

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25 Jun

The “Kobo: What You Need to Know” Newsletter Is Back

The “Kobo: What You Need to Know” Newsletter returned this week with news about the ABA/Kobo partnership, including the latest on contracts, eReading promotions, personnel, and more.

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28 May

Kobo Announces eRead Local Incentive Program for ABA Members

On Tuesday, Kobo revealed plans for an incentive program aimed at encouraging customers at ABA member stores to give e-reading a try. Set to launch later this summer and to run for 100 days, eRead Local will reward both ABA member stores that acquire new Kobo customers and the customers themselves.

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14 May

BTW News Briefs

Canadian company to host summer Bookseller Academy; Publishers Lunch releases Buzz Books; Kobo to provide free e-book access to Southwest Airlines customers

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09 Apr

New & Ongoing E-Book Promotions

Three e-book promotions were recently added to the IndieCommerce Publisher Promotions page. Categories include bargain books, digital originals, and down-priced frontlist.

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02 Apr

New & Ongoing E-Book Promotions

Thirteen e-book promotions were recently added to the IndieCommerce Publisher Promotions page. Categories include Easter, baseball, cooking, and mysteries.

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08 Jan

New & Ongoing E-Book Promotions

Five e-book promotions were recently added to the IndieCommerce Publisher Promotions page. Categories include gardening, home improvement, and cooking.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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